BCED 2011 Social Media Guide

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Purple has created a social media guide for the 2011 BCED conference. Inside are Twitter tips and hashtags such as #BCEDconf as well as Twitter @handles for as many of the conference's presenters as could be found. Enjoy!

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BCED 2011 Social Media Guide

  1. 1. 2011  BCED  Conference   Social  Media  Guide   prepared  by  Purple  Communications           http://purple.us   http://twitter.com/purplecomm   http://facebook.com/purplecommunications   http://youtube.com/purplecommunications   http://flickr.com/photos/purplecomm   http://slideshare.net/purplecommunications   http://linkedin.com/company/purple-­‐communications-­‐inc  
  2. 2. Purple Communications is pleased to provide this Social Media Guide toBusiness Convention and Expo of the Deaf (BCED) and all attendees of the 2ndBCED event in the Washington, D.C. area as a public service.This document is provided to assist you in using social media – mainly Twitter -effectively while at the BCED event – no need to worry about finding thesessionʼs speakerʼs Twitter handle online. Now you can go right ahead andtweet or post about the conference, and some hashtags have been provided foryour convenience.We have provided some recommendations on using Twitter at this conference,as well as some additional but optional best practices.Please keep an eye out for additional Twitter handles and hashtags to keepyourself up-to-date – as the conference progresses. This document may not bethe final source in regards to Twitter handles as people learn about this resourceand join in the fun!Purple hopes that you enjoy the conference, and will find this a handy resourcewhile you are here in the DC area! Feel free to share your feedback with us viaany of our social media channels listed on the front cover.Obligatory Disclaimer:All information in this guide is provided from publicly accessible informationonline. Purple does not claim that this information is accurate and complete, andis not responsible for any injury arising from use of the information provided.This  social  media  guide  is  provided  by  Purple  Communications.  Available  online  at:  http://slidesha.re/kyEH2v  
  3. 3. Twitter use recommendations:   1.  The  hashtag  we  recommend  is  #BCEDconf  –  please  check  with  the  conference  organizers  to  see  if  they  have  chosen  something  yet  -­‐  if  so,  use  that.    If  not,  please  suggest  that  they  adopt  this  hashtag.    Either  way,  encourage  them  to  share  the  hashtag  at  the  beginning  of  each  conference  session.     2.  Tweet  once  or  twice  per  session  if  possible.    If  you  feel  like  doing  more,  go  for  it.    Tweet  once,  telling  whoms  speaking  (and  use  their  @handle  from  later  in  this  guide  if  they  have  one)  and  their  topic.    Second  tweet  should  be  an  interesting  line/fact  from  their  presentation.   3. Donʼt forget to add a period before the @ if you are starting a tweet witha @handle. If possible, try to avoid starting your tweet with a .@ - see 2ndexample below.1st Example: .@MarkBrown of the @IRSnews is talking about taxes. #BCEDconf2nd Example: The @IRSnewsʼ @MarkBrown is talking about taxes. #BCEDconf   3.  Keep  your  tweet  short,  leaving  around  10-­‐20  characters  (20  preferred,  but  ok  if  less)  available  so  the  rest  of  us  can  easily  re-­‐tweet  your  tweets  etc.    If  your  tweet  seems  to  be  getting  too  long,  break  it  up.   4.  The  conference  is  going  to  be  long.    Be  sure  to  keep  your  phone  charged  as  much  as  possible.    If  you  are  taking  a  laptop,  use  that  too.  Save  the  phone  for  when  you  cannot  take  the  laptop.    Memorize  where  the  power  plugs  are!  :)     5.  Make  sure  you  will  have  good  internet  access  in  all  areas  of  the  conference.    If  you  have  a  MiFi,  use  it.    If  not,  you  may  need  to  check  into  getting  hotel  wifi  if  it  will  cover  you  in  the  conference  areas.  Twitter Additional Best Practices: 1. Tweet as often as you can. 2. In your tweets, add another hashtag (#) to the most important keywordin that tweet in addition to #BCEDconf (or whatever the conference hashtag is).Example: .@MarkBrown is speaking about not forgetting your #401k as abusiness owner at #BCEDconf   3.  As  much  as  possible,  reference  other  @handles  in  your  tweets,  it  makes  you  look  good,  and  will  show  up  on  their  accounts,  and  they  may  re-­‐tweet  you!    Last  of  all,  but  not  least,  have  fun!    We  dont  want  you  to  feel  like  your  job  is  to  tweet/take  pictures.    If  you  can,  great  -­‐  if  not,  that’s  ok!    This  social  media  guide  is  provided  by  Purple  Communications.  Available  online  at:  http://slidesha.re/kyEH2v  
  4. 4. Conference:BCED - @deafbusiness(See recommendation #1 above for discussion on conference hashtag -#BCEDconf?)Hotel:Hyatt Regency Reston - @Hyatt_RestonSpeakers (incomplete):Steve Siebold - @sieboldAndy Lange - @purpleandylangeAnna Urman - @NoVaSBDCBoris Desouza - @grantsdotgovChristopher Wallace - @NixonPeabodyLLPDannelle Shugart - @beyourbossDeborah Mayer - @DeborahSMJerry Nelson - @PurpleJerryKacy Paide - @kacypaideMarina Fanshteyn - @marinafanMark Bella - @markbellaPauline Leitch - @paulineleitchRebecca Antonelli - @CCMRaleigh, @antonelliusaShashi Bellamkonda - @shashibShezad Nawab - @DeafBServicesLVeronica Tubman - @IRSnewsVladimir Pavlyukovets - @deafbusiness  This  social  media  guide  is  provided  by  Purple  Communications.  Available  online  at:  http://slidesha.re/kyEH2v  

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