About I chair iPOTT Group. iPOTT is in the realm of software.
Indian Software Product Market is going to get extremely bullish... This new emerging market need not be a playground for the biggies. Smaller vendors with quality products can make it global. But there is a major gap….
1. Indian software products do not have enough exposure. Most products sell in limited market and within boundaries. Reasons being
o Exposure comes with a high cost.
o Even if exposed catering to a bigger market segment costs.
2. Since software sell within boundaries there is no major threat. Most selling is on referrals and word of mouth. The safest!
3. The quality of Indian Software products are not p