Mind the product #mtpcon aziz musa pure products

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September 2013 Mind The Product presentation describing Pure Products.

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  • In a business context
  • Rule of 3rds designers, how they view
  • Play with musclar
  • Danny confused.
  • Times running out so let me wrap this up 
  • 99% of products do their job 
  • you hardly notice them,if you do at all
  • but then there’s 1%
  • That sparks your attention
  • That makes you take notice
  • That wakes you from your slumber
  • 99% of that 1% makes you take note for a bad reason
  • A failed app
  • A blue screen
  • A late meal
  • A broken zipper
  • These products suck
  • But then, then there’s 1% of the 1%
  • That’s 0.01% of all products you ever use and come across
  • A small exclusive club
  • A club of pure products
  • Pure products make you go wow
  • They make you feel awesome
  • They make you want to sing
  • To Play
  • To Jump
  • To Shout
  • And most importantly, they make you want to tell someone
  • They all have 2 things in common
  • Firstly they’re simple
  • Super simple
  • Like as simple as him
  • Like so incredibly simple, they’re ‘fool proof’
  • Idiot proof
  • Or Child proof
  • They’re not simple because they lack complexity
  • Or because they ignore the complexity
  • They fear that complexity
  • And, They hump the hell out of complexity
  • Until they’ve mastered it.
  • They have it entirely under control
  • Is pure
  • Sweet
  • unadulterated
  • Profound
  • Simplicity
  • The second thing pure products have in common is beauty
  • They’re beautiful
  • They make you feel different
  • Feel special
  • Feel addicted
  • It is beauty that sets apart the simple from pure
  • And creating beautiful products starts with one thing
  • A question
  • Something you should ask yourself at every stage of development
  • A question that will set your product apart from your competitors
  • Set you apart from other product managers
  • IS IT BEAUTIFUL?
  • The answer no is not acceptable
  • For pure products the answer yes
  • Yes
  • Yes
  • Because it is their beauty that makes them pure
  • And so go back to your offices
  • Talk to your teams
  • Speak to your leaders
  • Profound simplicity
  • Beauty
  • Pure Product 
  • Mind the product #mtpcon aziz musa pure products

    1. 1. Pure Products Aziz Musa Digital Director – Pegasus @azizmusa #MTPCON
    2. 2. “Everything’s an experience.” Anthony Ribot @Ribotmaximus
    3. 3. Product Knowledge TIME PRODUCTKNOWELDGE Product Knowledge
    4. 4. Product Knowledge TIME PRODUCTKNOWELDGE
    5. 5. Product Knowledge TIME PRODUCTKNOWELDGE
    6. 6. Product Knowledge TIME PRODUCTKNOWELDGE
    7. 7. “You only get one chance to see something for the first time.”
    8. 8. x = Profound Simplicity Beauty Pure Product
    9. 9. x = Profound Simplicity Beauty Pure Product
    10. 10. Karl Weick 2004 “On the far side of complexity lies profound simplicity.”
    11. 11. Superficial Simplicity
    12. 12. Superficial Simplicity Confused Complexity
    13. 13. Superficial Simplicity Confused Complexity Profound Simplicity
    14. 14. Superficial Simplicity Confused Complexity Profound Simplicity
    15. 15. “Profound Simplicity is not merely the absence of complexity, it is the exquisite mastery of it.”
    16. 16. x = Profound Simplicity Beauty Pure Product v
    17. 17. Beauty “Hear my soul speak. Of the very instant that I saw you, Did my heart fly at your service” The Tempest. William Shakespeare
    18. 18. “Beauty is not a number. It’s a trainable emotion”
    19. 19. “Stuff your head with all sorts of different things from various fields” Ray Bradbury
    20. 20. LIMBO
    21. 21. x = Profound Simplicity Beauty Pure Product
    22. 22. Pure Product Examples
    23. 23. SIMPLE
    24. 24. PROFOUND
    25. 25. SIMPLICITY
    26. 26. Is it BEAUTIFUL?
    27. 27. Yes
    28. 28. Profound Simplicity
    29. 29. Beauty
    30. 30. PURE PRODUCT
    31. 31. Pure Products Aziz Musa Digital Director – Pegasus @azizmusa #MTPCON

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