Brand Assessment Of Jeanneau Revised (1)

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Brand Assessement of Jeanneau for the Social Media Academy Spring 2010

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  • Overview about Jeanneau showing the main web page by clicking on the brand
  • Most of the sentiments are neutral focused on selling or offering products. About 30% of the sentiments are positive.
  • Nick Harvey is the only one excecutive of Jeanneau active on LinkedIn. He came from the Company Lagoon and has been Director at Jeanneau for 5 months. We found other 4 professionals from Jeanneau at LinkedIn but with almost no activity there.
  • Most of the costumers are located in Europe. There is a concentration of costumers on the Lakes because of sailing. Services are performed by channels that are mostly focused on sales and resales. Local service is provided via channels.
  • The brands and names of the products are listed
  • This slide shows the large amount of online interactions that are apparently ignored by Jeanneau.
  • There is an example of a positive sentiment about the brand [although misspellings]
  • Brand Assessment Of Jeanneau Revised (1)

    1. 1. Brand assessment of Jeanneau<br />http://xeesm.com/JorgePurgly<br />http://xeesm.com/ShariSax<br />1<br />Social Media Academy Leadership Class 2010<br />
    2. 2. Identifying places & spaces: brand discussions<br />2<br />Social Media Academy Leadership Class 2010<br />
    3. 3. Brand reflection: Positive & negative sentiments <br />3<br />Social Media Academy Leadership Class 2010<br />
    4. 4. Team identification & engagement<br />4<br />Social Media Academy Leadership Class 2010<br />
    5. 5. Nick Raveypresence<br />5<br />Social Media Academy Leadership Class 2010<br />Nick Raveyis the Regional Director of Jeanneau. <br />His presence is mostly in exhibitions and magazines. <br />In the picture he is showing a new model of Jeanneau<br />
    6. 6. Product & service specific assessment<br />6<br />Social Media Academy Leadership Class 2010<br />
    7. 7. Jeanneu is part of the Benetau Group, the world leader in sailboat manufacturing.<br />Region: France<br />Industry: Maritime<br />Type: Privately Held<br />Company Size: 2.000 employees<br />Website: http://www.jeanneau.com<br /> Note: Huge French social media is Viadeo[also worldwide] with more than 30 milion users. Jeanneauis not there.  <br />CommentsaboutJeanneau<br />7<br />Social Media Academy Leadership Class 2010<br />
    8. 8. Social Media Academy Leadership Class 2010<br />8<br />How sociable?<br />Not very <br />
    9. 9. Facebook Fan Page<br />9<br />Social Media Academy Leadership Class 2010<br />140 fans<br />No discussions<br />6 videos<br />
    10. 10. Search at Google: Do youhaveexperiencewithJeanneau?<br />10<br />Social Media Academy Leadership Class 2010<br />
    11. 11. Social Media Academy Leadership Class 2010<br />11<br />Jenneau Owner Groups<br />Unfortunately, <br />all posts are in foreign languages, so I cannot read.<br />
    12. 12. JeanneauOwners Network Forum<br />12<br />Social Media Academy Leadership Class 2010<br />
    13. 13.   #3boggie<br />Registered User<br /> Join Date: Nov 2009<br />Posts: 17<br />Hello Barnakiel,Thanks very much for your informations !I was suprised about NAJAD situation. And also about HR quality. Seems that from those swedish yards Mälo stills be the best one !Here in Portugal sailors almost recomendswedish and danish boats as the premier ones. From Germany , Hanse is the best one, Bavaria there is a certain bad reputation, but these ones looks nice from outside. Hanse and Bavaria are the cheapest ones in the market.The french ones, Jeaneau seems to be better than Beneteau, that’s the general opinion.If you have any other recomendation to see other yards, please tell me !<br />Social Media Academy Leadership Class 2010<br />13<br />Cruiser Forum<br />
    14. 14. From the Yacht Builder List in the SailNet Community: <br />JeanneauJEANNEAUwith its special blend of uncommon savoir-faire and investment in the latest technologies, Jenneau had cemented its place among the top European boat manufacturers. <br />Note: Shows the leadership of Jeanneau on the European boat manufacturing.<br />Social Media Academy Leadership Class 2010<br />14<br />SailNet Community<br />
    15. 15. How is Jeanneau seen in the market.<br />15<br />Social Media Academy Leadership Class 2010<br />

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