Together, this forms the Metro style app silhouetteA silhouette provides an anchor for the eyes
You can tell right away that these are Metro style apps. The consistent top, left, and bottom margins forms a ‘C’ shaped silhouette, along with the intentional “peeking” of more content on the right indicate the panning direction (horizontal, and there is more content on the right).
Ux for Windows 8 - BGGD55
Linguistic background Founder of Pureplexity – digital agency Responsible for User Experience Design External consultancy for Windows 8 Projects for Thomas Cook, Quick, Mercedes Benz, … .
GLOBAL APP CHARACTERISTICS• Interaction• Focused• Belongs to the user• Needs to solve a problem / be useful• Mobile use
A good consistent Experience Define the goal of the app Strategise the content Build Information Architecture Identify the brand
DO MORE WITH AUTHENTICALLY LEVERAGE THE PRIDE INCONTENT FIRST LESS DIGITAL WIN AS ONE BRAND CRAFTSMANSHIP
Keep a USER-centred approach, keeping the SITUATION into account. Learning curve Added value for user Informing vs utility
Think beyond guidelines & templates Extended reach: tablets, phones but also laptops, PC’s… Not only mobile apps, but touch apps in showrooms, musea, … .