The Three Keys To Pulling Useful Data From Analytics

Improve Your Website and Social Media Efforts
Starter Steps for Google Analytics
Regis Hadiaris

America’s Largest Online Mortgage Lender
(4th Largest Overall)
www.quickenloans.com
Who am I?
Personal Development Blog
(Goal Setting, Leadership, Getting Organized at Work, etc.)
www.dotconnectorblog.com

15 years of experience in web analytics condensed into what YOU need to know.
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“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity”
- Charles Mingus
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When talking about “Web Analytics” only three questions really matter…
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#1: Where are people coming from to get to our website?
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#2: Where are peoplegoing on our website?
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#3: Are people doing what we want?
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Good News:You only need 2 reports in Google Analytics to answer all three of these questions!
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Bad News:Neither of those reports are included in Google Analytics
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So…we need to create them...
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STEP 1: What does “conversion” mean to you?
Conversion =
What I want people to do
How many people visit my site
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Conversion =
What I want people to do
How many people visit my site
Examples (Type of Website):
Sales (E-Commerce), Leads (Lead Generation), Email Signups (Publisher), Page Viewed (Any site), Time on Site (Ad revenue), Pages/Visit (Ad revenue)
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= 10% Conversion
10 Leads
100 Visitors
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Create a “Goal” in Google Analytics
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#1: Where are people coming from to get to our website?
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Create a “Top Sources” Report
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#2: Where are peoplegoing on our website?
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Create a “Page Performance” Report
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#3: Are people doing what we want?
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What about looking at “all social media” traffic?
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Another Tool That Can Help…
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http://www.google.com/support/analytics/bin/answer.py?answer=55578

Questions?regis@dotconnectorblog.com- or - @regishadiaris on Twitter
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The Three Keys To Pulling Useful Data From Analytics

by Patrick Garmoe on May 05, 2011

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The Three Keys To Pulling Useful Data From Analytics — Presentation Transcript