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The Three Keys To Pulling Useful Data From Analytics
 

The Three Keys To Pulling Useful Data From Analytics

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Slide show from a presentation by online marketing expert Regis Hadiaris, of Quicken Loans. He made this presentation in April of 2011.

Slide show from a presentation by online marketing expert Regis Hadiaris, of Quicken Loans. He made this presentation in April of 2011.

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    The Three Keys To Pulling Useful Data From Analytics The Three Keys To Pulling Useful Data From Analytics Presentation Transcript

    • Improve Your Website and Social Media Efforts
      Starter Steps for Google Analytics
      Regis Hadiaris
    • America’s Largest Online Mortgage Lender
      (4th Largest Overall)
      www.quickenloans.com
      Who am I?
      Personal Development Blog
      (Goal Setting, Leadership, Getting Organized at Work, etc.)
      www.dotconnectorblog.com
    • 15 years of experience in web analytics condensed into what YOU need to know.
      3
    • “Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity”
      - Charles Mingus
      4
    • When talking about “Web Analytics” only three questions really matter…
      5
    • #1: Where are people coming from to get to our website?
      6
    • #2: Where are peoplegoing on our website?
      7
    • #3: Are people doing what we want?
      8
    • Good News:You only need 2 reports in Google Analytics to answer all three of these questions!
      9
    • Bad News:Neither of those reports are included in Google Analytics
      10
    • So…we need to create them...
      11
    • STEP 1: What does “conversion” mean to you?
      Conversion =
      What I want people to do
      How many people visit my site
      12
    • Conversion =
      What I want people to do
      How many people visit my site
      Examples (Type of Website):
      Sales (E-Commerce), Leads (Lead Generation), Email Signups (Publisher), Page Viewed (Any site), Time on Site (Ad revenue), Pages/Visit (Ad revenue)
      13
    • = 10% Conversion
      10 Leads
      100 Visitors
      14
    • Create a “Goal” in Google Analytics
      15
    • #1: Where are people coming from to get to our website?
      16
    • Create a “Top Sources” Report
      17
    • #2: Where are peoplegoing on our website?
      18
    • Create a “Page Performance” Report
      19
    • #3: Are people doing what we want?
      20
    • What about looking at “all social media” traffic?
      21
    • Here’s how to do it…
      22
      digg|aim|friendfeed|blinklist|fark|furl|misterwongs|wikipedia|stumbleupon|netvibes|bloglines|linkedin|facebook|del.icio.us|feedburner|twitter|technorati|faves.com|newsgator|PRweb|msplinks|myspace|su.pr|bit.ly|tr.im|cli.gs|zi.ma|poprl|tinyurl
    • Another Tool That Can Help…
      23
      http://www.google.com/support/analytics/bin/answer.py?answer=55578
    • Questions?regis@dotconnectorblog.com- or - @regishadiaris on Twitter
      24