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Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
Social media marketing 101
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Social media marketing 101

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A presentation given by Patrick Garmoe, social media strategist with PureDriven. This presentation was given June 29, 2011 at Timberlake Lodge.

A presentation given by Patrick Garmoe, social media strategist with PureDriven. This presentation was given June 29, 2011 at Timberlake Lodge.

Published in: Education, Business, Technology
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Transcript

  • 1. Building a Successful Social Media Strategy
  • 2. Today’s Goals
    Understand what social media is
    Understand why a strategy is so critical
    Overview of major tools
    Help start your strategy
  • 3. Please Remember:
    The goal is NOT to be good at using social media tools
    The goal is to be good at Business, thanks to social media
  • 4. Why listen to me?
    13 years of experience sharing stories
    Work with a team of eight experts skilled at telling stories that convert:
    Social Media
    Search Engine Optimization
    Converting Visitors
    2 Viral Posts
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Set Specific Goals/Benchmarks
    Lead Generation: More sales or donations
    Customer Service: Reviews
    Brand Awareness: More time spent with brand
    Education: Time on website, contact requests
    Unfiltered Customer Feedback or insights
    Media Relations: Positive press
    Recruiting: Better applicants
  • 10. Who is your audience?
  • 11.
  • 12. Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • 13.
  • 14. Lead Generation Funnel
  • 15. What are people saying?
  • 16. What are people saying?
  • 17. Reputation Management
  • 18. Perform keyword research
    Google Wonder Wheel
    http://www.google.com/insights/search/#
    Google Keyword Tool
    https://freekeywords.wordtracker.com/
    http://www.keyworddiscovery.com/
    “Wish they had” “Really needs” “Does anyone know” + industry keywords
  • 19. Listen to your industry
    http://www.google.com/alerts
    http://www.kurrently.com/
    http://news.google.com
    http://blogsearch.google.com/
    http://www.socialmention.com
    http://www.search.twitter.com
    http://www.Linkedin.com/signal
    http://www.samepoint.biz.com
    Full list of listening tools
  • 20. Create a monitoring dashboard
    Listening: http://www.google.com/reader
    Listening: http://www.rssowl.org/
    Responding: http://www.hootsuite.com
    Responding: http://www.tweetdeck.com
    How to create a dashboard
  • 21. Silence? Create Your Own Content
  • 22. Content Fuels Social Media
  • 23. But We Are Drowning In Content!
  • 24.
  • 25. Inbound = Social Media
  • 26. Be informational and entertaining
  • 27. Infotainment
  • 28. Relevant to your audience
  • 29.
  • 30. Relevant to your audience
  • 31. Reinvent Your Content
  • 32. Which tools are right for you?
    Town square tools to get the word out:
    E-mail remains perhaps the best “social” tool
    Facebook is like a BBQ
    LinkedIn is geared for business professionals
    Twitter is filled with more tech-savvy business professionals, but not good for local-only businesses
    You do not own them, but have access to them
  • 33. Which tools are right for you?
    Tools to make your content spreadable:
    Video content using YouTube or Vimeo
    Slides on SlideShare
    PDF E-book or white paper on Scribd
    Audio: Cinch or iTunes
    Webinars: Go To Webinar
    Screen capture presentations or instructional videos
    Screenflow for MAC
    Camtasia for PC
  • 34. Start with E-mail
  • 35. Resources for Doing It Yourself
    Recommendations for Doing It Yourself:
    http://www.ExploringSocialMedia.com
    http://www.hubspot.com/marketing-resources/
    Social Marketing for the Business Customer by Paul Gillian and Eric Schwartzman
    The Now Revolution by Jay Baer and Amber Naslund
    Creating a Facebook Page: http://www.facebook.com/pages/create.php
  • 36. Questions?
    Patrick.garmoe@puredriven.com
    http://www.puredriven.com
    Twitter: @Garmoe
    Recommendation’s welcomed at: http://www.linkedin.com/in/patrickgarmoe
  • 37. Social Policies/Legal Hurdles
    Write policies for dealing with negative criticism
    Policy for comments by the public
    If your industry is subject to compliance issues or must collect data: http://www.cloudpreservation.com/
    Excellent Examples: socialmediagovernance.com
  • 38. Examples of great content
    http://www.youtube.com/watch?v=Tn1D9OVkruM
    http://flowersdesmoines.com/
    http://www.themartellexperience.com/
    http://www.fohboh.com
  • 39. Photo Credits
    • “No Begging” by Annie Mole http://www.flickr.com/photos/anniemole/
    • 40. “Man flooded with paperwork” by Mike Spasoffhttp://www.flickr.com/photos/clownfish/5020579385
    • 41. “Crowd Shot” by Kheel Center Cornell University http://www.flickr.com/photos/kheelcenter/5279081507/in/photostream
    • 42. “Street Performer” by Jerry Swiatekhttp://www.flickr.com/photos/jerthebear/3639957425
    • 43. “Social Media Icons” by Webtreatshttp://www.flickr.com/photos/webtreatsetc/4520808115
    • 44. “See-Saw” by Gabriel Pollard http://www.flickr.com/photos/nzgabriel/2607065194

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