Your SlideShare is downloading. ×
0
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Using Social Media to Generate Sales
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Using Social Media to Generate Sales

1,680

Published on

Tips on using social media tools, specifically LinkedIn and Twitter, to generate leads and support the sales cycle.

Tips on using social media tools, specifically LinkedIn and Twitter, to generate leads and support the sales cycle.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,680
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
38
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • .
  • Transcript

    • 1. Using Social Media to Drive Sales
      Presented by:
    • 2. Infographic courtesy Inside Views
    • 3. Infographic courtesy of Ecreative Internet Marketing
    • 4. The biggest barriers
    • 5. 67%
      of C-level executives cite the Internet as the most influential and important source for business information.
    • 6. Traditional Marketing
      (Push)
      Social Media
      (Pull)
    • 7. Social Media Lead Generation is About Inbound Marketing
    • 8. You want people to choose you because you are interesting.
    • 9. You have lots of opportunities to be interesting.
    • 10. What can social media help you do?
      • Research and development
      • 11. Enhance relationships
      • 12. Scale connections
      • 13. Customer engagement
      • 14. Lessen complexity
      • 15. Expert positioning
      • 16. Tell your own story
      • 17. Enhance SEO
    • Social media is about relationships.
    • 18. Social networking is more than socializing.
    • 19.
    • 20. 177 million. Tweets sent on March 11, 2011
      31,017,254. Unique visitors in the past 6 months
      1 week. The time it takes for users to send 1 billion Tweets
      Quick Twitter Facts
    • 21. The Golden Rules of Twitter
      Add value
      Link to interesting content: articles, trends, videos, white papers
      Listen
      Followclients, industry associations, people, news relevant to you
      Monitor and act on relevant conversations
      Engage
      @reply and RT
      Promote your content
      Share white papers, news articles, videos, etc.
    • 22. Choosing a @Username
      Use your real name
      Transparent
      Increases your ranking in Google
      Keep usernames consistent
      Keep it short
      Avoid using hyphens, uncommon spellings, nicknames and symbols
    • 23. Setting Up Your Profile
    • 24. The Basics
      Tweet
      Noun: A message posted via Twitter containing 140 characters or fewer
      Verb: The act of posting a message
      Twitterer/Tweeter
      An account holder on Twitter who posts and reads tweets
      Twitter handle
      Used to identify you on Twitter for replies and mentions
    • 25. The Basics
      Follow
      Subscribe to the tweets of another Twitter user
      Unfollow
      To cease following another Twitter user
    • 26. The Basics
      Mention
      Including the @ sign followed by a username
      Tweets in which your username was included
    • 27. The Basics
      Follow count
      The numbers that reflect how many people you follow and how many people follow you
    • 28. The Basics
      Search
      A box on your Twitter homepage that allows you to search all public tweets for keywords, usernames, hashtags or subject
    • 29. The Basics
      Promoted tweets
      Tweets that selected businesses have paid to promote at the top of search results on Twitter
    • 30. The Basics
      Trending topic
      A subject algorithmically determined to be one of the most popular on Twitter at the moment
    • 31. The Basics
      Protected/Private Accounts
      Twitter accounts are public by default
      Choosing to protect your account means that your Tweets will only be seen or approved by followers and will not appear in search
    • 32. What Can I Tweet?
      An observation: what you are doing or thinking about a situation
      What you are reading or watching: link to a relevant industry article or video
      What events you are attending
      Promote someone else’s content: make a comment and link to it
      Promote Fathom’s content
    • 33. Engaging
      Retweet
      Noun: A tweet by another user, forwarded to you by someone you follow
      Verb: The act of forwarding another user’s tweet to all your followers
    • 34. Engaging
      @Reply
      Tweet posted in reply to another user’s message, usually posted by clicking the “reply” button next to the Tweet in your timeline
      Always begins with @username
    • 35. Engaging
      Direct message (DM)
      Private tweets between the sender and recipient
      Tweets become DMs when they begin with “d username” to specify who the message is for
    • 36. What is a Hashtag?
      Hashtag (#)
      Used to mark keywords or topics in a tweet
      Created organically by Twitter users as a way to categorize messages
    • 37. Using Hashtags
      People use # before relevant keywords in their posts to categorize tweets to display easily in Twitter search
      Clicking on a hashtag in any message shows you all other tweets in that category
      Hashtags can occur anywhere in a tweet
      Popular hashtags are often trending topics
    • 38. Hashtag Best Practices
      Use short hashtags
      Recommend using no more than 2 hashtags per tweet
      Use hashtags only on tweets relevant to the topic
      Before using a hashtag, always do a search to see how other users are using it
      Hashtags.org offers an overview of popular hashtags on Twitter
    • 39. Recommended Hashtags
      Technology
      Social media
      #socialmedia
      #socialmediamarketing
      #blogs
      #blogger
    • 42. Recommended Hashtags
      Marketing
      #marketing
      #contentmarketing
      #storytelling
      #CMO
      #infographic
      #b2b
      #b2c
      #communications
      #brand
      Events
      • #virtualevents
      • 43. #hybridevents
      • 44. #event (often used with #marketing)
      • 45. #eventprofs
    • How Often Should I Post?
      At least 3 – 5x per week
      Share an industry news article or piece of content 2x per week
      RT a relevant tweet from a prospect, customer or colleague 2x per week
      @reply 1x per week to a prospect, customer or colleague
    • 46. Twitter 2.0
      Lists
      Curated groups of other Twitter users
      Tie specific individuals into a group on your Twitter account
      Displayed on right side of menu of your homepage
    • 47. More About Lists…
      Twitter users can organize others into “lists”
      Clicking on a list will show you a stream of tweets from all the users included in that group
      You don’t need to follow a user to add them to a list
      Adding someone to a list will show you their tweets in the list, but you will not see their messages in your main timeline everyday
    • 48. How to Create a List
      Visit the profile of the user you would like to add to your list
      Click the list drop-down
      At the bottom of the drop-down menu, click “Create list”
      Enter the credentials of your list and set the privacy settings
    • 49. Using Twitter to Generate Leads
      Position yourself as a thought leader with the content of your tweets
      Links to industry articles
      RT relevant tweets
      Links to content
    • 50. Using Twitter to Generate Leads
      Seek out your prospects and customers and follow them
      Create a list to keep them organized
      Monitor the Twitter feeds of your prospects and customers to gather insight into issues of importance
      Engage with your prospects or customers
      RT interesting content (only do this 1-2x per week)
      Add a comment or additional insight to the RT
      @ reply to prospects and customers with a link to an article or piece of content that relates to an issue he/she tweeted about
    • 51. Using Twitter to Generate Leads
      Shout out to others
      Mention them in a #FollowFriday or #FF
      #FollowFriday is a hashtag that was created to introduce people to the Twittersphere
      Make sure to leave room for a retweet
      Link to other social conversations
      Link to questions on LinkedIn and add @username of author
      Tweet interesting blog posts with the author’s @username
    • 52. Valuable Content
    • 53. Who is Using LinkedIn?
      100 million+ global users
      20 million+ groups
      LinkedIn usage peaks between 9 a.m. & noon PT
      Average age:  44
      49% of users are business decision makers
    • 54. Grow Your Network
      Add your personalized LinkedIn URL to your email signature
      Connect with people shortly after meeting them
      Send personalized connection requests
      Reply with a personal note when accepting a connection request to start a conversation
    • 55. Grow Your Connections
      The “People You May Know” widget in the upper right corner helps you find contacts you might not otherwise have thought of
    • 56. Join a Group
      Search LinkedIn’s Groups Directory to find industry associations and networks to take part in
    • 57. Engage in a Group
      Join the groups and post an introduction to yourself and your business
      Respond to questions with valuable insight
      Avoid the direct sell
      Share valuable content
    • 58. Be a Thought Leader
      Update your status regularly
      Share links to interesting content relevant to your followers
      Link to content
      Let people know what you are working on
      Consider syncing your Twitter and LinkedIn accounts
    • 59. Be a Thought Leader
      Use the many forums on LinkedIn to share the knowledge you’ve gained in your area of expertise
      Avoid the direct sell
      Offer valuable insight
      Link to content
    • 60. Recommendations
      Increase referrals by asking your happy customers to write you a recommendation to publish on your profile
      Personalize your message in the Recommendation form
      Be clear on what you want a recommendation for
    • 61. Research
      Research the people you are meeting with to learn more about their backgrounds, interests, and skills
      Identify potential connections that you may share with them
      Monitor people changing titles and companies in your News Feed
    • 62. Applications
      TripIt allows you to let your network know when you will be in their city
      Set up meetings with prospects and customers
      Find relevant events
    • 63. Applications
      SlideShare application allows you to share content
      Link to your SlideSharepage
    • 64. Applications
      Reading List by Amazon allows your connections to view what you are reading and provide a recommendation on the book once completed
    • 65. Applications
      Events by LinkedIn helps you find professional events to discover what events your connections are attending
    • 66. Should I Upgrade My LinkedIn Account?
      Access to InMail
      Additional introductions
      Access to OpenLink network
      Additional search opportunities
    • 67.
    • 68. Blog Monitoring Made Easy
      Identify 5 industry blogs relevant to you and your customers
      Check at least 3x per week
      Use Google Reader to make it easy to manage
    • 69. Getting Started
    • 70. The Rules
      No client names unless approved
      Keep it professional
      Show a little personality
      Keep confidential information confidential
      Avoid speculation
      Be transparent
      Never be deceptive or misleading
      Use common sense
      Don’t comment on anything to a reporter or analyst
    • 71. Making it Easy
      Use a social media dashboard to manage all your accounts in one place
      Hootsuite.com
      Free!
      Easy to manage multiple accounts
      Analytics to measure success
      Cell phone apps to make it easy to update on the go
    • 72. Social Media in 10 Minutes a Day
      Scan one or two industry blogs/enewsletters for a relevant article to share
      Write one tweet and/or LinkedIn update
      OR
      Reply to comments posted by members concerning your previous status updates/posts
      OR
      Scan your news feed and respond to a post
      Check in on one of your LinkedIn groups and respond to a question
      OR
      Respond to a LinkedIn InMail or connection request
    • 73. Social Media in 5 Minutes a Day
      RT a post
      OR
      Share a piece of Fathom Business content
      Scan your Twitter/LinkedIn news feed and make a comment on an update
    • 74. How Can I Measure the Success of My Efforts?
      • Engagement – comments, @ replies, RTs
      • 75. Social connections
      • 76. Behavioral change (e.g. increased inquiries)
      • 77. Increased awareness of you/Fathom when you make a sales call
      • 78. Volume of conversations
      • 79. Conversations in new places
      • 80. Increase in dialogue vs. monologue
    • The Golden Rules B2B Social Media
      Be interesting
      Add value with helpful content
      Focus your efforts
      Engage in the conversation
      Think long term
      Keep your information current
    • 81.
    • 82. Thank You
      Larry Holdren
      e:lholdren@pure-brand.com
      t: @lholdren
      f: www.facebook.com/lholdren
      l: www.linkedin.com/in/lholdren
      b:www.purethinks.com/purethinking
      Shannon Danitz
      e: sdanitz@pure-brand.com
      t: @stdanitz
      f: www.facebook.com/shannon.danitz
      l: www.linkedin.com/in/shannondanitz
      b:www.purethinks.com/purethinking

    ×