World Travel Market – Using email withsocial & 5 top email marketing tips for            travel marketers
It’s all about the top lipPlease donate here: http://mobro.co/marcsgotatash
A little about Pure360Cue obligatory splash of clients...
And it isn’t about me@marcmunierCM of @pure360Talks a lot about:• email• digital marketingOccasionally dresses up as smurf.
Social and email togetherDriving social interactions through emailDriving email interactions through socialSomail
Social in email was AMAZINGInsert these simple logos ===And you’ll increase traffic to these sites by 1000%*             ...
Driving social interactions
People try and do too much
Not so great
Textbook example
Simple LinkedIn ExampleThe principle is the same
TakeawaysEmail is FANTASTIC at driving social interactionsBUTJust sticking a logo on your standard email will not workAs w...
Social and email togetherDriving social interactions through emailDriving email interactions through socialSomail
Driving email interactions via Twitter
Driving social interactions via Twitter
UKF Drum & Bass – affective sign up                        • 51.5% open rate                        from contacts who     ...
innocent drinks
FacebookEmail Signup is ok……But the future is the register button:
Social and email togetherDriving social interactions through emailDriving email interactions through socialSomail
The mashupThere are some general rules we can follow:Twitter:• Keep it shortFacebook:• Make it sharableLinkedIn• Relevancy...
What to do with all that data?Personalised campaigns using what you know:Instead of “share this”Try “click to share with y...
Go one step further
Quick note on video in emailhttp://bit.ly/4SQINFOOk so the email is too long& doesn’t have an external view   linkBut:Exce...
So what did we cover• Focus on driving social interactions• Use social to draw people into email• Email and Social work re...
Bonus session! – 5 top tips1. Capture2. Manage Expectations3. Welcome4. Personalise5. Design
#1 CaptureA captured email address is marketing spend “banked”                                PPC                         ...
#1 Capture
#1 Capture
#1 Capture
1# - Last thought on capturingSubmitSubscribeSignuporSign me upSubscribe todaySubscribe now and Start SavingMake them inst...
What are the ten things1. Capture2. Manage Expectations3. Welcome4. Personalise5. Design
#2 Manage Expectations
#2 Manage Expectations Comments from subscribers Link to the last newsletter Talk about frequency “I am really glad the ...
What are the ten things1. Capture2. Manage Expectations3. Welcome4. Personalise5. Design
#3 Build the relationship - welcome                  Source: Econsultancy best practice guide
#3 Welcome – reasons to do itDon’t leave it – act now• Shorten sales cycle• Reduce discounts• Increase conversions• Increa...
#3 Welcome exampleCase Study – Park HolidaysWelcome mailings
What are the ten things1. Capture2. Manage Expectations3. Welcome4. Personalise5. Design
#4 PersonaliseIf you have the data it is easy peasy....
#4 PersonaliseIf you don’t have data you need to be a little more creativeLook at what you have:Domain?When they signed ...
#4 Personalise
What are the ten things1. Capture2. Manage Expectations3. Welcome4. Personalise5. Design
#5 Design for the preview pane
#5 Design for the preview pane
Thanks for listening......I can’t wait to hear all your questions!                                              @marcmunie...
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World Travel Market – Using email with social & 5 top email marketing tips for travel marketers

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Email and social should be the cornerstones of a travel company's digital marketing strategy but all too often ‘share this’ is the extent of the integration. In this presentation Marc demonstrates all that is possible using some thought provoking sector specific examples to illustrate his points.

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  • We love social – it works !
  • Add this. Share this, tell your friends about this, it’s just so DULL now, even worse it’s now invisible
  • Everyone should be promoting email subscription via their social channels.
  • Massive benefits…No need to fill out form – will be pre-populated with basic informaionShows friends who have done the sameCan ask for more informationGet DOB, # of friends as standard.
  • What can we learn from social interactions that we can use in email marketing
  • Also talk about video in email – show map.
  • 40% of visitors will complete a signup form if they perceive a benefit in doing soVOTE: Who here has implemented a two stage sign up?
  • 40% of visitors will complete a signup form if they perceive a benefit in doing so
  • VOTE: How many of you have access to recipient names? And how many of you use them to personalise emails?
  • World Travel Market – Using email with social & 5 top email marketing tips for travel marketers

    1. 1. World Travel Market – Using email withsocial & 5 top email marketing tips for travel marketers
    2. 2. It’s all about the top lipPlease donate here: http://mobro.co/marcsgotatash
    3. 3. A little about Pure360Cue obligatory splash of clients...
    4. 4. And it isn’t about me@marcmunierCM of @pure360Talks a lot about:• email• digital marketingOccasionally dresses up as smurf.
    5. 5. Social and email togetherDriving social interactions through emailDriving email interactions through socialSomail
    6. 6. Social in email was AMAZINGInsert these simple logos ===And you’ll increase traffic to these sites by 1000%* *according to a 2009 Marketing Sherpa report.
    7. 7. Driving social interactions
    8. 8. People try and do too much
    9. 9. Not so great
    10. 10. Textbook example
    11. 11. Simple LinkedIn ExampleThe principle is the same
    12. 12. TakeawaysEmail is FANTASTIC at driving social interactionsBUTJust sticking a logo on your standard email will not workAs with any aspect of marketing – focus onone thing at a time.
    13. 13. Social and email togetherDriving social interactions through emailDriving email interactions through socialSomail
    14. 14. Driving email interactions via Twitter
    15. 15. Driving social interactions via Twitter
    16. 16. UKF Drum & Bass – affective sign up • 51.5% open rate from contacts who signed up via Facebook • 38% click through
    17. 17. innocent drinks
    18. 18. FacebookEmail Signup is ok……But the future is the register button:
    19. 19. Social and email togetherDriving social interactions through emailDriving email interactions through socialSomail
    20. 20. The mashupThere are some general rules we can follow:Twitter:• Keep it shortFacebook:• Make it sharableLinkedIn• Relevancy is king
    21. 21. What to do with all that data?Personalised campaigns using what you know:Instead of “share this”Try “click to share with your 540 friends”Campaigns based on:
    22. 22. Go one step further
    23. 23. Quick note on video in emailhttp://bit.ly/4SQINFOOk so the email is too long& doesn’t have an external view linkBut:Excellent use of video without the drawbacks.
    24. 24. So what did we cover• Focus on driving social interactions• Use social to draw people into email• Email and Social work really really well!
    25. 25. Bonus session! – 5 top tips1. Capture2. Manage Expectations3. Welcome4. Personalise5. Design
    26. 26. #1 CaptureA captured email address is marketing spend “banked” PPC Telemarketing Word of Mouth SEO Social Content
    27. 27. #1 Capture
    28. 28. #1 Capture
    29. 29. #1 Capture
    30. 30. 1# - Last thought on capturingSubmitSubscribeSignuporSign me upSubscribe todaySubscribe now and Start SavingMake them instructionsKudos to Smart Insights
    31. 31. What are the ten things1. Capture2. Manage Expectations3. Welcome4. Personalise5. Design
    32. 32. #2 Manage Expectations
    33. 33. #2 Manage Expectations Comments from subscribers Link to the last newsletter Talk about frequency “I am really glad the newsletter is back. I missed the informative wit, erudite tips, and easy links to fascinating facts.”“Thanks for your newsletter. I enjoy your commentaries and insights tremendously. You have given me information on books which I have purchased and enjoyed.”www.mantex.co.uk
    34. 34. What are the ten things1. Capture2. Manage Expectations3. Welcome4. Personalise5. Design
    35. 35. #3 Build the relationship - welcome Source: Econsultancy best practice guide
    36. 36. #3 Welcome – reasons to do itDon’t leave it – act now• Shorten sales cycle• Reduce discounts• Increase conversions• Increase engagement
    37. 37. #3 Welcome exampleCase Study – Park HolidaysWelcome mailings
    38. 38. What are the ten things1. Capture2. Manage Expectations3. Welcome4. Personalise5. Design
    39. 39. #4 PersonaliseIf you have the data it is easy peasy....
    40. 40. #4 PersonaliseIf you don’t have data you need to be a little more creativeLook at what you have:Domain?When they signed up?Where they came from?Where there are ?Who are they assigned to?Date of BirthWhat products are they interested in?
    41. 41. #4 Personalise
    42. 42. What are the ten things1. Capture2. Manage Expectations3. Welcome4. Personalise5. Design
    43. 43. #5 Design for the preview pane
    44. 44. #5 Design for the preview pane
    45. 45. Thanks for listening......I can’t wait to hear all your questions! @marcmunier marc.munier@pure360.com

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