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Whitehat Media - Search and Social Finally get Married

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  • 1. Search and Social Finally Get Married 13th September 2012Monday, 10 September 12
  • 2. SEO <3 SocialMonday, 10 September 12
  • 3. There was a time when all best practice in search needed was... Title tags H tags Alt image tags Keywords Link textMonday, 10 September 12
  • 4. And these...Monday, 10 September 12
  • 5. And we talked a lot about like thisMonday, 10 September 12
  • 6. And search had the world in its handsMonday, 10 September 12
  • 7. But the search engines had a problem with rubbish...Monday, 10 September 12
  • 8. And social media was growing...Monday, 10 September 12
  • 9. And search needed a team...Monday, 10 September 12
  • 10. Because of the various skills neededMonday, 10 September 12
  • 11. Here’s a number 27Monday, 10 September 12
  • 12. Updates came thick and fastMonday, 10 September 12
  • 13. ...with great namesMonday, 10 September 12
  • 14. ...like this oneMonday, 10 September 12
  • 15. Two things have become centre stageMonday, 10 September 12
  • 16. And social mediaMonday, 10 September 12
  • 17. Monday, 10 September 12
  • 18. Low cost, contract free budget gym chain All major cities covered - London, Manchester, Liverpool, Birmingham, Nottingham, Glasgow Joining process - Completely online Open 24 hours a day Budget gym of the yearMonday, 10 September 12
  • 19. Monday, 10 September 12
  • 20. SERP DominationMonday, 10 September 12
  • 21. Monday, 10 September 12
  • 22. Social demographicMonday, 10 September 12
  • 23. :-) 78.6% of Facebook members are between the age of 18-34 years old :-) 63% of Facebook members are male An average 202 members sign-up through a Facebook referral - 80% :-) of which is between 5-8pm TextMonday, 10 September 12
  • 24. Member demographicMonday, 10 September 12
  • 25. :-) Predominantly between the age of 18-34 years old :-) Socially savvy. Socially active :-) Heavy smartphone usage Almost a third of members have never been a member of a gym :-) before :-) People of all cultures, ethnicities and religions TextMonday, 10 September 12
  • 26. So, why social media?Monday, 10 September 12
  • 27. Direct algorithm influenceMonday, 10 September 12
  • 28. Too much out of our controlMonday, 10 September 12
  • 29. (Not Provided) Thanks Google... Increasing SSL/Encrypted search sourcesMonday, 10 September 12
  • 30. Duplicated ContentMonday, 10 September 12
  • 31. Less CompetitiveMonday, 10 September 12
  • 32. So how did we do it?Monday, 10 September 12
  • 33. Social media optimisationMonday, 10 September 12
  • 34. Ask for reviews (UGC)Monday, 10 September 12
  • 35. Mobile optimised websiteMonday, 10 September 12
  • 36. Run competitionsMonday, 10 September 12
  • 37. Success in numbersMonday, 10 September 12
  • 38. 103% 32% 61% 36% Text Aug ’11 - Aug ’12Monday, 10 September 12
  • 39. 25% 50% 67% 14% Text Aug ’11 - Aug ’12Monday, 10 September 12
  • 40. How was this achieved?Monday, 10 September 12
  • 41. :-) Seamless sign-off process :-) Minimal stakeholder involvement :-) Trust :-) Awesome content! TextMonday, 10 September 12
  • 42. Any questions?Monday, 10 September 12
  • 43. @StevenGradidge @JeremySpillerMonday, 10 September 12
  • 44. Most images taken from 500px.com - They are not my own work. I implore you to support the artists on the site as well as the site by registering. I can provide authors upon request. Other imagery used has been sourced from Google Images. Event organised by Pure360 If you want further information, please contact: @StevenGradidge Jeremy Spiller Resources Steven GradidgeMonday, 10 September 12