Whitehat Media - Search and Social Finally get Married

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Whitehat Media - Search and Social Finally get Married

  1. 1. Search and Social Finally Get Married 13th September 2012Monday, 10 September 12
  2. 2. SEO <3 SocialMonday, 10 September 12
  3. 3. There was a time when all best practice in search needed was... Title tags H tags Alt image tags Keywords Link textMonday, 10 September 12
  4. 4. And these...Monday, 10 September 12
  5. 5. And we talked a lot about like thisMonday, 10 September 12
  6. 6. And search had the world in its handsMonday, 10 September 12
  7. 7. But the search engines had a problem with rubbish...Monday, 10 September 12
  8. 8. And social media was growing...Monday, 10 September 12
  9. 9. And search needed a team...Monday, 10 September 12
  10. 10. Because of the various skills neededMonday, 10 September 12
  11. 11. Here’s a number 27Monday, 10 September 12
  12. 12. Updates came thick and fastMonday, 10 September 12
  13. 13. ...with great namesMonday, 10 September 12
  14. 14. ...like this oneMonday, 10 September 12
  15. 15. Two things have become centre stageMonday, 10 September 12
  16. 16. And social mediaMonday, 10 September 12
  17. 17. Monday, 10 September 12
  18. 18. Low cost, contract free budget gym chain All major cities covered - London, Manchester, Liverpool, Birmingham, Nottingham, Glasgow Joining process - Completely online Open 24 hours a day Budget gym of the yearMonday, 10 September 12
  19. 19. Monday, 10 September 12
  20. 20. SERP DominationMonday, 10 September 12
  21. 21. Monday, 10 September 12
  22. 22. Social demographicMonday, 10 September 12
  23. 23. :-) 78.6% of Facebook members are between the age of 18-34 years old :-) 63% of Facebook members are male An average 202 members sign-up through a Facebook referral - 80% :-) of which is between 5-8pm TextMonday, 10 September 12
  24. 24. Member demographicMonday, 10 September 12
  25. 25. :-) Predominantly between the age of 18-34 years old :-) Socially savvy. Socially active :-) Heavy smartphone usage Almost a third of members have never been a member of a gym :-) before :-) People of all cultures, ethnicities and religions TextMonday, 10 September 12
  26. 26. So, why social media?Monday, 10 September 12
  27. 27. Direct algorithm influenceMonday, 10 September 12
  28. 28. Too much out of our controlMonday, 10 September 12
  29. 29. (Not Provided) Thanks Google... Increasing SSL/Encrypted search sourcesMonday, 10 September 12
  30. 30. Duplicated ContentMonday, 10 September 12
  31. 31. Less CompetitiveMonday, 10 September 12
  32. 32. So how did we do it?Monday, 10 September 12
  33. 33. Social media optimisationMonday, 10 September 12
  34. 34. Ask for reviews (UGC)Monday, 10 September 12
  35. 35. Mobile optimised websiteMonday, 10 September 12
  36. 36. Run competitionsMonday, 10 September 12
  37. 37. Success in numbersMonday, 10 September 12
  38. 38. 103% 32% 61% 36% Text Aug ’11 - Aug ’12Monday, 10 September 12
  39. 39. 25% 50% 67% 14% Text Aug ’11 - Aug ’12Monday, 10 September 12
  40. 40. How was this achieved?Monday, 10 September 12
  41. 41. :-) Seamless sign-off process :-) Minimal stakeholder involvement :-) Trust :-) Awesome content! TextMonday, 10 September 12
  42. 42. Any questions?Monday, 10 September 12
  43. 43. @StevenGradidge @JeremySpillerMonday, 10 September 12
  44. 44. Most images taken from 500px.com - They are not my own work. I implore you to support the artists on the site as well as the site by registering. I can provide authors upon request. Other imagery used has been sourced from Google Images. Event organised by Pure360 If you want further information, please contact: @StevenGradidge Jeremy Spiller Resources Steven GradidgeMonday, 10 September 12

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