Whitehat Media - Search and Social Finally get Married
 

Whitehat Media - Search and Social Finally get Married

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Whitehat Media - Search and Social Finally get Married Whitehat Media - Search and Social Finally get Married Presentation Transcript

  • Search and Social Finally Get Married 13th September 2012Monday, 10 September 12
  • SEO <3 SocialMonday, 10 September 12
  • There was a time when all best practice in search needed was... Title tags H tags Alt image tags Keywords Link textMonday, 10 September 12
  • And these...Monday, 10 September 12
  • And we talked a lot about like thisMonday, 10 September 12
  • And search had the world in its handsMonday, 10 September 12
  • But the search engines had a problem with rubbish...Monday, 10 September 12
  • And social media was growing...Monday, 10 September 12
  • And search needed a team...Monday, 10 September 12
  • Because of the various skills neededMonday, 10 September 12
  • Here’s a number 27Monday, 10 September 12
  • Updates came thick and fastMonday, 10 September 12
  • ...with great namesMonday, 10 September 12
  • ...like this oneMonday, 10 September 12
  • Two things have become centre stageMonday, 10 September 12
  • And social mediaMonday, 10 September 12
  • Monday, 10 September 12
  • Low cost, contract free budget gym chain All major cities covered - London, Manchester, Liverpool, Birmingham, Nottingham, Glasgow Joining process - Completely online Open 24 hours a day Budget gym of the yearMonday, 10 September 12
  • Monday, 10 September 12
  • SERP DominationMonday, 10 September 12
  • Monday, 10 September 12
  • Social demographicMonday, 10 September 12
  • :-) 78.6% of Facebook members are between the age of 18-34 years old :-) 63% of Facebook members are male An average 202 members sign-up through a Facebook referral - 80% :-) of which is between 5-8pm TextMonday, 10 September 12
  • Member demographicMonday, 10 September 12
  • :-) Predominantly between the age of 18-34 years old :-) Socially savvy. Socially active :-) Heavy smartphone usage Almost a third of members have never been a member of a gym :-) before :-) People of all cultures, ethnicities and religions TextMonday, 10 September 12
  • So, why social media?Monday, 10 September 12
  • Direct algorithm influenceMonday, 10 September 12
  • Too much out of our controlMonday, 10 September 12
  • (Not Provided) Thanks Google... Increasing SSL/Encrypted search sourcesMonday, 10 September 12
  • Duplicated ContentMonday, 10 September 12
  • Less CompetitiveMonday, 10 September 12
  • So how did we do it?Monday, 10 September 12
  • Social media optimisationMonday, 10 September 12
  • Ask for reviews (UGC)Monday, 10 September 12
  • Mobile optimised websiteMonday, 10 September 12
  • Run competitionsMonday, 10 September 12
  • Success in numbersMonday, 10 September 12
  • 103% 32% 61% 36% Text Aug ’11 - Aug ’12Monday, 10 September 12
  • 25% 50% 67% 14% Text Aug ’11 - Aug ’12Monday, 10 September 12
  • How was this achieved?Monday, 10 September 12
  • :-) Seamless sign-off process :-) Minimal stakeholder involvement :-) Trust :-) Awesome content! TextMonday, 10 September 12
  • Any questions?Monday, 10 September 12
  • @StevenGradidge @JeremySpillerMonday, 10 September 12
  • Most images taken from 500px.com - They are not my own work. I implore you to support the artists on the site as well as the site by registering. I can provide authors upon request. Other imagery used has been sourced from Google Images. Event organised by Pure360 If you want further information, please contact: @StevenGradidge Jeremy Spiller Resources Steven GradidgeMonday, 10 September 12