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The New Search - How search has changed and what you can do about it

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  • 1. The New Search How search has changed and what you can do about it
  • 2. #bdmfseo
  • 3. January 1996 Backrub Larry Page, Sergey Brin September 1997 Google September 1998 Incorporated, started in a garage http://www.google.com/about/company/history/ Humble Beginnings
  • 4. Relevance
  • 5. Major Google updates became much more frequent 2 31+ 20122006
  • 6. And with strange names Panda Penguin Venice
  • 7. Google Q2 2012 Revenue $12.21billion Facebook Q2 2012 Revenue $1.18 billion
  • 8. All driven by more targeted advertising
  • 9. The Searched The Search Engine The Searcher
  • 10. Quality
  • 11. On-Page SEO Off-Page SEO
  • 12. • Title tags • Descriptions • H1, H2, H3 • Link text • Alt image text • URLs
  • 13. www.sitechecker.co.uk
  • 14. Site Auditing
  • 15. Site Auditing
  • 16. ! Mobile Is your site optimised for mobile?
  • 17. Responsive design, free guide www.whitehatmedia.com
  • 18. What is good content? Ask Google h"p://googlewebmastercentral.blogspot.co.uk/2011/05/more-­‐guidance-­‐ on-­‐building-­‐high-­‐quality.html  
  • 19. Off page is continuous
  • 20. Back link acquisition •  Directories •  Blogs •  Signatures •  Social media outreach •  Link bait e.g. polls •  Video •  Press PR Tactics •  Content syndication •  Badges and widgets •  Embeddable content •  Guest blogging •  Article marketing •  Infographics •  More…
  • 21. LINKS ON-PAGE SOCIAL
  • 22. Link and off-ramp directly from social media And encourage others to do so through share, re-tweet
  • 23. …and don’t forget video
  • 24. 150 22,500 Dunbar http://danzarrella.com/video-the-science-of-social-media-at-harvard.html#
  • 25. •  Stay on top of the changes •  Think like a search engine •  Make your site as good as it can be •  Make your content as good as it can be •  Submit to all the Google services that you can •  Use your content to spread the word •  Use social to spread the word (carefully) •  Refine, refine, refine