Psychology of email marketing

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Psychology of email marketing

  1. 1. The Psychology behind creating successful email marketing campaigns Nickcarr1
  2. 2. Why is email treated differently to other channels of marketing?
  3. 3. How do you engage with people? Intellectually – making a conscious decision based on facts Emotionally – when your emotions are called into play to make decisions for you
  4. 4. Put this in the context on your inbox- how often do you spend time really reading each email?
  5. 5. So how can you get people to engage emotionally
  6. 6. AIDA marketing model Attention – subject line, pre-header text, from name Interest – headings, titles, images, videos Desire – subject line, images, copy, headings Action – buttons, call to actions, links
  7. 7. What else can help? Authenticity Transparency Personality A sense of community
  8. 8. Consider the language you use
  9. 9. Consider the gender of your audience
  10. 10. How images can be used to generate an emotional response?
  11. 11. Images of peoples faces are a great way of triggering a response
  12. 12. Make sure images are all relevant and fit together cohesively
  13. 13. Have links underneath images
  14. 14. Example: Amnesty International
  15. 15. Questions

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