Psychology of email marketing
 

Psychology of email marketing

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Psychology of email marketing Psychology of email marketing Presentation Transcript

  • The Psychology behind creating successful email marketing campaigns Nickcarr1
  • Why is email treated differently to other channels of marketing?
  • How do you engage with people? Intellectually – making a conscious decision based on facts Emotionally – when your emotions are called into play to make decisions for you
  • Put this in the context on your inbox- how often do you spend time really reading each email?
  • So how can you get people to engage emotionally
  • AIDA marketing model Attention – subject line, pre-header text, from name Interest – headings, titles, images, videos Desire – subject line, images, copy, headings Action – buttons, call to actions, links
  • What else can help? Authenticity Transparency Personality A sense of community
  • Consider the language you use
  • Consider the gender of your audience
  • How images can be used to generate an emotional response?
  • Images of peoples faces are a great way of triggering a response
  • Make sure images are all relevant and fit together cohesively
  • Have links underneath images
  • Example: Amnesty International
  • Questions