Marc Munier - Using Email Marketing in a Mobile & Social WorldPresentation Transcript
Using email marketing in a mobile and social world And what you can do today to make the most of it
The Pure360 cause We specialise in helping organisations get the best results from their email marketing. We work with brands like The FT, Virgin, Innocent Drinks and over 1000 other organisations. You won’t find a team more passionate about improving results together. Our customers stay with us through choice not contract, they tell their friends about us but never their competitors!
Mobile – Smart Techniques
Basic Better Best
Watch out for length “trust earning text” Get to the point quick! Especially call to actions Pixel widths can really catch you out
Use CSS to get responsive or just be smart!
Key takeaways• Simple pixel width changes have big impact• With investment in mobile templates up front you can get really smart
Optimising for devices
A solution https://bitly.com/design4mobile
Make Snippets your friends
Uber simple just make the first bit of text powerful !http://bit.ly/emailsnippet
Gin & TonicEmail & Social
If Facebook were a country Play.coms Facebook fans spend 24% more than non-fans
What is the value of a ?
How to use this data Instead of “share this” Try “click to share with your 540 friends” Campaigns based on:
Social call to actions
Thanks for listeningIf you want more information on anything today or if you’d like to find out how we can help you improve YOUR results please get in touch or just come to our stand. @marcmunier firstname.lastname@example.org
Make it easy to get into your content
Use the alt text to drive the open rate Use bullet proof buttons