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Marc Munier - Using Email Marketing in a Mobile & Social World
 

Marc Munier - Using Email Marketing in a Mobile & Social World

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  • The number of smart phones sold now exceeds the number of PC’s300% increase in mobile purchases80% increase in mobile opens in the last 6 monthsApple continues to be the most valuable company EVER People would rather give up sex than their phone!

Marc Munier - Using Email Marketing in a Mobile & Social World Marc Munier - Using Email Marketing in a Mobile & Social World Presentation Transcript

  • Using email marketing in a mobile and social world And what you can do today to make the most of it
  • The Pure360 cause We specialise in helping organisations get the best results from their email marketing. We work with brands like The FT, Virgin, Innocent Drinks and over 1000 other organisations. You won’t find a team more passionate about improving results together. Our customers stay with us through choice not contract, they tell their friends about us but never their competitors!
  • Fact overload!
  • Mobile – Smart Techniques
  • Basic Better Best
  •  Watch out for length “trust earning text” Get to the point quick! Especially call to actions Pixel widths can really catch you out
  • Use CSS to get responsive or just be smart!
  • Key takeaways• Simple pixel width changes have big impact• With investment in mobile templates up front you can get really smart
  • Optimising for devices
  • http://bit.ly/multiscreenqueen
  • The problem
  • A solution https://bitly.com/design4mobile
  • Make Snippets your friends
  •  Uber simple just make the first bit of text powerful !http://bit.ly/emailsnippet
  • Gin & TonicEmail & Social
  • If Facebook were a country Play.coms Facebook fans spend 24% more than non-fans
  • What is the value of a ?
  • How to use this data Instead of “share this” Try “click to share with your 540 friends” Campaigns based on:
  • Social call to actions
  • Thanks for listeningIf you want more information on anything today or if you’d like to find out how we can help you improve YOUR results please get in touch or just come to our stand. @marcmunier marc.munier@pure360.com
  • Make it easy to get into your content
  •  Use the alt text to drive the open rate Use bullet proof buttons