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Lovehoney - The things we do for love (honey)

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The Things We Do For Love (honey) Brighton Digital Marketing Festival September 2012 @mattycurry
WARNING (but not too rude for 9:30 on a Wednesday morning)
Love is Blind (or at least partially-sighted)
Ridiculously Average Guy
“It’s great how they just lay the toys out - you want dildos & they’re right there.” “I went on your site and it was like BANG! DILDO! so I turned off the computer”
Free Enlighteneds Tepid Explorers Unsatisfied Traditionalists
Love Comes In Many Forms
Tepid Explorers Free Enlighteneds
Categories & Products Internal Channel & Search Keyword History User Segment
PPC – Vibrators “silver “sex toys” - Bullets bullet” Explorer Ranking 2 Organic – Bondage - “spreader “bsdm toys” Restraints bar” Explorer Ranking 4
Feature Highlight Lovehoney-brand products as the “flagship” items in a category Recommend Introduces the rich ratings & review content on the site, whilst promoting known-converters. Educate Gets visitors into the Lovehoney mindset, whilst educating the customer about common issues.
CLICK ME CLICK ME CLICK ME CLICK ME CLICK ME CLICK ME CLICK ME CLICK ME CLICK ME CLICK ME CLICK ME CLICK ME CLICK ME CLICK ME CLICK ME CLICK ME CLICK ME CLICK ME
AAA/BBB MVT AA/BB/CC Bakeoff
I AM TIRED OF CHASING AN ALGORITHM
Brand Traffic Non-Brand Traffic
THE END OF LOVE
• http://www.lovehoney.co.uk/offers/ • BDMF2012 for 15% off!

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Editor's Notes

  1. Going to the ed fringe, conference season, long rambling narratives – lucky, lucky audience
  2. Age / Postcode / Gender / IncomeWilmslow
  3. Remember that segments change over time