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How to avoid doing the 'Dad Dance' with your social and mobile emails
 

How to avoid doing the 'Dad Dance' with your social and mobile emails

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How to avoid doing the 'Dad Dance' with your social and mobile emails How to avoid doing the 'Dad Dance' with your social and mobile emails Presentation Transcript

  • How to avoid doing the DadDance with your social andmobile emailsMarc Munier
  • Open Rate 12%Click Rate 17%Open Rate 10%Click Rate 3%
  • “The immediate quality that struckout about Pure360 was their can doattitude and the flexibility in theway they structure their accountmanagement team.”“Pure360’s user friendly CMS has alsoallowed the team to build, reviewand test campaigns to achieve highersuccess rates. Pure360 work with usto achieve our goals, making theprocess an enjoyable one along theway."
  • Themes Smart Solutions for mobiles The message is the medium … Social Call to actions Getting data out of Facebook Location Matters! Timing is everything
  • Dad DanceBeyoncé
  • Mobile – Smart Solutions
  • Extreme DadDanceDad Dance Beyoncé
  • Key Takeaways Watch out for length “trust earning text” Ensure your recipients can see the call to action straight away Pixel widths can really catch you out
  • The medium is the messageMarshall McLuhan
  • Different mediums – different places
  • Different Times
  • http://bit.ly/multiscreenqueen
  • Amend not just adjust
  • Another wayhttps://bitly.com/design4mobile
  • Key takeaways• Focus on the medium your recipients will be viewing your content on• Keep it short – get to the point
  • Social call to actions
  • Dad Dance
  • David Brent
  • Beyoncé
  • Beyoncé
  • Beyoncé
  • Key takeaways• Don’t do the dad dance with your social call to actions• Make them instructions• Give them an on brand
  • Get data OUT of facebook
  • Dad dance
  • Dad Dance (not extreme)
  • What’s the value of a Like? Lots of potential answers But of course the answer is…. It depends.
  • Robbie Williams
  • Beyoncé
  • How to use this dataInstead of “share this”Try “click to share with your 540 friends”Campaigns based on:
  • Location Matters!
  • (Source: Pew, May 2012) via trendwatching.com“Between May 2011 and February 2012, thenumber of smartphone owners getting real-timelocation-based information on their phones rosefrom 55% to 74%.”
  • via trendwatching.com
  • https://passtools.com/
  • Extreme Beyoncé
  • Key takeaways• Challenge yourself to use location in your campaigns
  • Timing is everything
  • When is the best time to send your email ?The Inbox AbyssThe Mount ai n of Opport uni t yThe Pract i cal Pi nnacl eThe Hi ke of HopeThe Luncht i me LedgeThe Gradual AscentThe Post - Work PeakThe Li t t l e RockThe St eep DescentThe Summi t
  • Key takeaways• Visit Stand E8070 to get all the details on our latest timings research• Speak to one of our consultants
  • Quick Recap Smart Solutions for mobiles The message is the medium … Social Call to actions Getting data out of Facebook Location Matters Timing is everything
  • For more please follow/connect@marcmunierhttp://uk.linkedin.com/in/marcmunier/For more posts check outwww.pure360.comwww.econsultancy.comThank you – do we have time for questions?