How to use Email Marketing and Social Media together


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Marc Munier takes you through how you can better use your email marketing with social media and what lessons email marketing can learn from social media.

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How to use Email Marketing and Social Media together

  1. 1. Email and Social Media What can we learn?
  2. 2. What do we mean by social media? From Wikipedia: “ At its most basic sense, social media is a shift in how people discover, read and share news, information and content... transforming people from content readers into publishers.”
  3. 3. Why do I care about social media?  Google Juice  LinkedIn  Video  Twitter  Foursquare
  4. 4. Why does it matter? Browsing is DEAD! Question: what has the most influence on your web browsing habits?  People (friends, family, colleagues)??  Advertising (TV, radio, banners)??  Editorial (magazines, online, blogs)??
  5. 5. Browsing is still dead • We use filters and tools • We do searches and we get alerts • Bookmarking: Delicious • Microblogging: Twitter • Social Networking: LinkedIn/Facebook • Blogging: Wordpress • Social Media: YouTube
  6. 6. Build it and they will come? • There is no magic • There are no voices • This isn’t Hollywood • You may believe in magic but it may not happen • It’s just you and your team and 50 zillion other web sites
  7. 7. Twitter Peoples attention span is short ......and getting shorter Twitters success is down to it’s bite sized approach, Just 140 characters
  8. 8. Keep it short Long is bad Every single email campaign could be.... shorter
  9. 9. Promoting Email in Twitter • Auto DM’s • Tweet when you publish your newsletter • Give people choices
  10. 10. Blogs Loads of things to learn here: • Comments • Make it a 2 way thing • Informative • Give people value • Regularity • People get used to it
  11. 11. Facebook Using email with facebook: • Get signup pages on your Fan pages • Promote the benefits of being subscribed What can email learn? • Be targeted, very targeted • People have an almost insatiable appetite for content
  12. 12. Content is no longer king! Relevant sharable content is the new ruler... Social Share isn’t enough • Chop Chop! • No rehashed PR • Invest in content
  13. 13. What challenges are there? Getting buy in Getting that all important content You need.... a plan • Clearly defined business objectives • No one makes money from followers • Track KPI’s monthly • Against CONVERSIONS
  14. 14. Summary • Social media is important • You have the power to make the most of it • Email marketing can augment and learn from SM • If you are investing in social media, plan for it.
  15. 15. What challenges are YOU facing? Open discussion time......... Twitter: @marcmunier LinkedIn: Email: Telephone: 01273 647880 Flickr: