Global Trend Towards Mobile• In 2011, we reached the point at which consumers were spending more time on their mobile devices than on their PCs• By 2013, more people will use mobile phones than PCs to go online, according to Gartner.• 86% of mobile internet users are using their devices whilst watching the TV• Text messaging users send or receive an average of 35 messages per day.• Over half of local searches are performed on mobile devices• On average 2.7 hours per day is spent socialising on mobile devices• 91% of mobile internet is to socialise, compared to 79% on desktops• More people using mobile devices than toothbrushes
Accessing the Exclusive Club?• Mobile Touch points • Online Over half of local searches are performed on mobile devices, Do you have a mobile enabled site? • Email 669.5 million people used mobile email in 2011, Do you ensure you have a link to mobile version in your emails? • Apps Decide if the cost is worth it?, they can be difficult to publicise and very costly to build. • Messaging Text messaging users send or receive an average of 35 messages per day. With 98% of messages being read. Messaging is the most cost effective way to communicate with your customers.
The Importance of the Mobile Number Most instant way of communicating is directly to the phone.So how do you get the number?• There are many options: – Part of reg process – Integrated within website – Online forms – Inbound from shortcodes (competitions etc) – Email updates…..
Future of Messaging• Applications notifications – Customers who have downloaded Apps will be able to receive messages through the App.• Messaging through OTT apps – Messaging through OTT apps such as WhatsApp, Kick, Wiz, LiveProfile or Skype SMS will still be king for at least the next 5 years!
Future of SMSTargeting – know your audienceWouldn’t it be great if we could know the following?: – Is the phone on or off? – Is this person likely to opt out of my message? – Is this person likely to respond to my offer? – Who clicked through to your website from the message? – And how long it took them from receiving the message to do this.