Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Measuring Conversions in Email Marketing

405
views

Published on

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
405
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Conversions
    Key applicable methodologies for increasing conversions…….
    Or what you can do now to get more people buying!
  • 2. What we are going to cover
    • Why we need to focus on conversions
    • 3. Because people don’t!
    • 4. CTA’s
    • 5. Are you making it easy enough?
    • 6. Re-targeting
    • 7. The key strategy for maximum improvements
    • 8. Segmenting
    • 9. Creative solutions to poor quality data
    • 10. Post click
    • 11. The story just begins after they click through
    • 12. Post conversion
    • 13. Build and develop using email
  • Conversions
    Email marketing is about 3 things:
    Record
    Refine
    Repeat
  • 14. Conversions
    What you measure improves............
  • 15. First things first
    Track your conversions:
  • 16. Our Integration
  • 17. CTA’s – how not 2 Club Med
  • 18. Club Med
  • 19. Club Med
  • 20. Sorry another #fail
    What they should have done:
    • Clear call to action
    • 21. Simple design , match website
    • 22. Use all their assets
    • 23. Keep it short!
  • The easy win’s
    Target again the positive and the negative.
  • But I don’t have the time!
    Why not?
    And everything else that comes with putting together an industry leading email program......
  • 32. Top secret.....
    A little known or advertised fact
  • 33. The easy win’s
    Practical Steps
    Case Study – Truprint
    • Target non-purchasers or actives.
    • 34. Sent an email to non-purchasers designed to drive them to purchase.
    • 35. Analysed the results and then later generated an email to ‘non-openers’ or ‘non-clickers’ offering them a further discount.
  • Practical Steps
    Case Study – Truprint
    Targeted eshotRetargeted eshot to non-actives
    with further discount
  • 36. Segmenting and Personalising
    If you have the data it is easy peasy....
  • 37. Segmenting and Personalising
    If you don’t have data you need to be a little more creative
    Look at what you have:
    • Domain?
    • 38. When they signed up?
    • 39. Where they came from?
    • 40. Where they are ?
    • 41. Who are they assigned to?
    • 42. What products are they interested in?
  • Or Just guess!
  • 43. Post click
    Nobody converts at the click
  • 44. The landing page
    You need to grab the visitors attention – and quickly
    Cut down the:
    You only have 7 seconds
    Make sure you avoid linking through to the home page!
  • 47. Rightmove Examples
  • 48. Rightmove Examples
  • 49. Citrix
  • 50. Post conversions
    What’s the best lead you could have?
    “I viewed an online ad and I liked what I saw”
    “I signed up to the email and got an offer that interested me”
    “I was recommended your product/service”
  • 51. Give them a cuddle afterwards
  • 52. It doesn’t have to be tough
    • Focus on conversions
    • 53. Because you are great marketers
    • 54. Provide clear CTA’s
    • 55. As people like being told what to do
    • 56. Re-target
    • 57. The smart marketers strategy
    • 58. Segment
    • 59. Because you love thinking outside “the box”
    • 60. Post click
    • 61. We want to seal the deal
    • 62. Post conversion focus
    • 63. Not for “brand new customers only”
    Follow me @marcmunier and @pure360
    Email me marc.munier@pure360.co.uk
    Or even call me 01273 647880