SMS: The facts• Over 77% of the world’s population own a mobile• 97% of people will read an SMS• 90% will read an SMS within 15 minutes• SMS creates timed intimacy and immediacy• 67% of O2 customers are likely to engage with a mobile offer
SMS: the factsWhat could you use SMS for?• Competitions• Important alerts• Timely incentives• Transactional info e.g. order updates, delivery info• Event information, ticket alerts• Birthdays• Job alerts• Data capture• Surveys
Optimising messages for mobile• UK is set to spend £4.5 billion from their mobile devices in 2012• Pure360 has reporting by device functionality• Different call to actions via different channels• Does your business have an app?
Integrating email and social• Your audience is no longer the size of your list• Share your campaigns• Incentivise recipients who socially share your campaigns• Think about the way you will treat social sign ups