Traditional Buying and selling- The main focus was on the 4 Ps. Marketing required huge budget and time to ensure positive results. The recipe for success included, high budget, constant advertising.
The following are a various media for marketing; TV and Radio Newspaper, Magazines, Posters and Billboard Mailers or Flyers
TRADITONALMARKETING INTERNET MARKETING• Focuses on •consumer focus, targeting product or service based consumer interestusually use its product or service The Internet Marketingunique point to differentiate differentiates itself by offeringitself from its competitors. Limitless assortment of products.However, in today’s dynamicmarket, every other brand’shave competitors offering thesimilar features and slowly thismethod will fade away.
Consumers Are Evolving Statistics prove consumers are changing the way they research and buy. Eighty percent of all product searches begin online, whether the product is to be purchased online or in- store, reported in early 2010
Research indicated that the Web influenced $937 billion in U.S. store sales in 2009, Forrester reported, and that figure is projected to reach $1.3 trillion by 2013 -- or about one-third of total retail sales.
Sixty-four percent of consumers are using multiple sources for their research including reviews, physical stores, online stores and search engines;
As technology grows so to did E- Commerce Within E- Commerce there are major changes taking place. Marketers must adapt to changes.
Even Ecommerce is experiencing evolution. http://www.youtube.com/watch?v=IZp_X5IQ gIU There have also been changes in E- Commerce as the new trend is Social Media.
Socialmedia is new marketing: http://www.youtube.com/watch?v=0eUeL3n 7fDs&feature=related However, marketers must consider, the growth of technological change, the main question is? Are Marketers
Social mediahttp://www.youtube.com/watch?v=tTq5dExFU Rc&feature=related http://www.youtube.com/watch?v=quO- sxqFYcE&feature=related
The question is are businesses ready to change to keep up with changing trends? In order to be as successful as those big companies, businesses must be willing to evolve with technology. As a marketer what do you see as the future of e commerce?