Consulting Firm: Best Ideas to BestClients• A leading global management and IT consulting firm is creating a managed service offering• The offering: “Tap into” intellectual and creative assets of their employees, consultants and alumni to solve client challenges• Positions the firm as innovative• Builds new relationships• Generates incremental revenue 11
The Model Evaluate, Select the Activate Package Client and Deliver Your Best and Define the Value Minds Present Challenges New Ideas 12
Key Learnings 1. Ensure executive sponsor and real commitment to invest in new ideas. 2. Agree on and win buy-in and commitment for an Idea Management Process & Timing, from collection to assessment to decision and response. 3. Provide “focus” for community members’ ideas based on priority needs and opportunities. 4. Community manager and moderators need to be passionate, empowered and enabled to engage community members in real-time. 5. Give employees the opportunity to submit ideas. They are a great source of ideas and can be evangelists for the initiative. 16
Key Learnings 6. Have a plan to keep the program fresh and interesting – brainstorms around specific topics, sharing progress, etc. 7. Recognize top contributors on the site and in other appropriate forums – this is one of their top motivations. 8. Celebrate ideas that are implemented and make a big deal out of their contributors. 9. Establish Key Performance Indicators (KPIs) and make sure the team is assessing performance and taking steps to improve it. Importantly, this also should be across the idea management process. 10. Ensure the selected software platform can’t be easily gamed, supports the idea management process. 17
PulsePoint Group Building On Social Listening Centers: Crowdsourcing New Product IdeasA PulsePoint Group Study Conducted in Collaboration with The Economist Intelligence Unit (Wave I – 2012) 18
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