Occupant Engagement in Commercial
            Buildings
        Tom Owen, Pulse Energy
Presentation Overview
•   Research Background: Goals and Methodology
•   EMPR/Jack Davis Building Case Study
•   Findings
...
Research Background - Goals

Key Goals:
• Understand efficacy of occupant engagement using
  CBSM approach in C&I setting
...
Theoretical Framework
Community Based Social Marketing (McKenzie-Mohr, 2009):
   –   Commitment (and consistency)
   –   P...
More Behavioural Considerations
Broader Principals:
   –   Norms
   –   Feedback
   –   Public Commitment
   –   Discounti...
Jack Davis Case Study: Background
• 146,000 ft2 office building in Victoria
• Carbon neutrality in 2010 and 20% electricit...
Jack Davis Building
Employee Engagement to Build a Culture
          of Conservation
•   Senior Executive Leadership
•   Formation of “Green T...
Jack Davis Case Study:
                 Lighting Campaign

• One week campaign focusing on employee actions to
  reduce li...
Jack Davis Case Study: Results
Jack Davis Case Study: Results

Key Factors:
• Level of individual influence
• Identifiable and cohesive group
• Prompting...
Jack Davis Case Study: Results
Jack Davis Case Study: Results
Jack Davis Case Study: Results

[Examples and Prompting]
Key Findings
• CBSM is effective given the right organizational
  environment
• Prompting & Feedback can be a powerful too...
Gaps and Barriers: Future Research
•   Achieving persistence and setting norms
•   Leveraging targets, commitment and rewa...
Q&A
Q&A
Q&A
Q&A
Q&A
Q&A




www.checkyourbuildingspulse.com
Q&A
Jack Davis Case Study: Results
Q&A
Thank you!

 Sign up for a free version of Pulse at
  www.CheckYourBuildingsPulse.com
 Additional questions? Contact Pul...
Occupant Engagement and Energy Awareness in Buildings
Occupant Engagement and Energy Awareness in Buildings
Occupant Engagement and Energy Awareness in Buildings
Occupant Engagement and Energy Awareness in Buildings
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Occupant Engagement and Energy Awareness in Buildings

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An informative webinar on engaging building occupants in programs that bring immediate and significant energy savings. The webinar was based on a paper on occupant engagement that the presenter co-authored and helped present at the 2010 ACEEE Summer Study on Energy Efficiency in Buildings in August 2010. It includes a case study on occupant engagement measures that achieved a 12% energy savings in part of a 150,000 sq ft office building, as well as:

* An overview of approaches to enabling occupancy engagement on energy conservation in commercial and institutional buildings
* Best practices in occupant engagement and the role that Energy Information Systems play in them
* Strategies to ensure the persistence of savings of energy efficiency initiatives

Published in: Business
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Occupant Engagement and Energy Awareness in Buildings

  1. 1. Occupant Engagement in Commercial Buildings Tom Owen, Pulse Energy
  2. 2. Presentation Overview • Research Background: Goals and Methodology • EMPR/Jack Davis Building Case Study • Findings • Future Research
  3. 3. Research Background - Goals Key Goals: • Understand efficacy of occupant engagement using CBSM approach in C&I setting • Learning on the road towards best practice • Identify role and value add of EIS
  4. 4. Theoretical Framework Community Based Social Marketing (McKenzie-Mohr, 2009): – Commitment (and consistency) – Prompts – Norms – Communication – Incentives Energy information systems and feedback
  5. 5. More Behavioural Considerations Broader Principals: – Norms – Feedback – Public Commitment – Discounting the future – Status Quo Bias – Single Action Bias – Self Efficacy – Loss Aversion – Reciprocity and Reciprocal Concessions
  6. 6. Jack Davis Case Study: Background • 146,000 ft2 office building in Victoria • Carbon neutrality in 2010 and 20% electricity reduction in 2020 • Lighting retrofit pilot project in 2008 (light switches & dimmable ballasts) • Energy Manager – funded by BC Hydro • Detailed energy monitoring and Pulse Energy EIS
  7. 7. Jack Davis Building
  8. 8. Employee Engagement to Build a Culture of Conservation • Senior Executive Leadership • Formation of “Green Team” • Contest to identify actions • Green pledges (commitment) • Workstation tune-ups • Balanced Scorecard strategic priority and indicators
  9. 9. Jack Davis Case Study: Lighting Campaign • One week campaign focusing on employee actions to reduce lighting – Simple actions (e.g., switch off at lunch) – Specific, targeted prompts – Embedded EIS “Dashboard” on intranet – Communicated results – Posters in high traffic areas – Supported champions
  10. 10. Jack Davis Case Study: Results
  11. 11. Jack Davis Case Study: Results Key Factors: • Level of individual influence • Identifiable and cohesive group • Prompting and feedback
  12. 12. Jack Davis Case Study: Results
  13. 13. Jack Davis Case Study: Results
  14. 14. Jack Davis Case Study: Results [Examples and Prompting]
  15. 15. Key Findings • CBSM is effective given the right organizational environment • Prompting & Feedback can be a powerful tool • Pulse EIS was a key enabler of program success
  16. 16. Gaps and Barriers: Future Research • Achieving persistence and setting norms • Leveraging targets, commitment and rewards • Visual presentation of impact - $ and Tonnes • Organisational ROI – Time and cost investment • Building a replicable model
  17. 17. Q&A
  18. 18. Q&A
  19. 19. Q&A
  20. 20. Q&A
  21. 21. Q&A
  22. 22. Q&A www.checkyourbuildingspulse.com
  23. 23. Q&A
  24. 24. Jack Davis Case Study: Results
  25. 25. Q&A
  26. 26. Thank you!  Sign up for a free version of Pulse at www.CheckYourBuildingsPulse.com  Additional questions? Contact Pulse Energy at: 1-877-331-0530  Look for future and archived webinars on our website: www.pulseenergy.com/resources/webinars
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