Prototyping & Testing
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Prototyping & Testing

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How to move from Prototyping into Testing!

How to move from Prototyping into Testing!

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Prototyping & Testing Prototyping & Testing Presentation Transcript

  • Kyued Up Prototype + Test 3.15.14
  • E D I P T Empathize Define Ideate Prototype Test
  • 1 minute Describe your solution and how it solves the problem.
  • What does (their) product do? How does (their) product work? What does it feel like to use (their) product? 1 minute
  • What does (their) product do? How does (their) product work? What does it feel like to use (their) product? Value Proposition BENEFITS FEATURES EXPERIENCE
  • Value Proposition Canvas Benefits Features Experience Wants Needs Fears Substitutes CustomerProduct
  •  Determine the key points to communicate  Remove everything non-essential  Make the key point STAND OUT Guest Speaker Tom Bishop
  • Value Proposition Clear, compelling statement about why you are different and worth buying – Steve Blank
  • Why: To evolve the idea P Prototype
  • The value of an idea is zero unless it can be communicated
  • Why: To evolve the idea How: Creating things that will be modified, refined and/or thrown away P Prototype
  • Simple does not mean unsophisticated.
  • http://idintern.wordpress.com/2011/02/03/business-realities/
  • http://www.youtube.com/watch?v=lnKZw6BI9jo “Magic Pocket”
  • Techniques Sketching Storyboard Model Role-play Videography
  • Why: To find out current user experiences, needs, motivations, emotions and values T Test
  • Testing Guidelines Plan Define feedback desired Stay neutral Encourage interaction and changes Take notes
  • Create an Experience Map 5 minutes
  • Write the questions you want to answer for each “moment” 5 minutes
  • What kinds of prototypes will help you to answer each question? 5 minutes
  • 3 minutes Which question needs to be answered first?
  • Begin Testing prototype
  • Keep iterating.
  • 1. Create a brief video to explain the Value Proposition • How does this solution uniquely address/solve the problem? • What are the key aspects of the solution? • How do you know that those qualities are important to the user? (convenience, price, accessibility, etc.) 2. Create a prototype that shows how your solution works • Storyboard, video, drawings, etc. • When and how would they use it? (See Dropbox video) 3. Test prototype with users to get feedback • Take notes