Prototyping & Testing

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How to move from Prototyping into Testing!

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Prototyping & Testing

  1. 1. Kyued Up Prototype + Test 3.15.14
  2. 2. E D I P T Empathize Define Ideate Prototype Test
  3. 3. 1 minute Describe your solution and how it solves the problem.
  4. 4. What does (their) product do? How does (their) product work? What does it feel like to use (their) product? 1 minute
  5. 5. What does (their) product do? How does (their) product work? What does it feel like to use (their) product? Value Proposition BENEFITS FEATURES EXPERIENCE
  6. 6. Value Proposition Canvas Benefits Features Experience Wants Needs Fears Substitutes CustomerProduct
  7. 7.  Determine the key points to communicate  Remove everything non-essential  Make the key point STAND OUT Guest Speaker Tom Bishop
  8. 8. Value Proposition Clear, compelling statement about why you are different and worth buying – Steve Blank
  9. 9. Why: To evolve the idea P Prototype
  10. 10. The value of an idea is zero unless it can be communicated
  11. 11. Why: To evolve the idea How: Creating things that will be modified, refined and/or thrown away P Prototype
  12. 12. Simple does not mean unsophisticated.
  13. 13. http://idintern.wordpress.com/2011/02/03/business-realities/
  14. 14. http://www.youtube.com/watch?v=lnKZw6BI9jo “Magic Pocket”
  15. 15. Techniques Sketching Storyboard Model Role-play Videography
  16. 16. Why: To find out current user experiences, needs, motivations, emotions and values T Test
  17. 17. Testing Guidelines Plan Define feedback desired Stay neutral Encourage interaction and changes Take notes
  18. 18. Create an Experience Map 5 minutes
  19. 19. Write the questions you want to answer for each “moment” 5 minutes
  20. 20. What kinds of prototypes will help you to answer each question? 5 minutes
  21. 21. 3 minutes Which question needs to be answered first?
  22. 22. Begin Testing prototype
  23. 23. Keep iterating.
  24. 24. 1. Create a brief video to explain the Value Proposition • How does this solution uniquely address/solve the problem? • What are the key aspects of the solution? • How do you know that those qualities are important to the user? (convenience, price, accessibility, etc.) 2. Create a prototype that shows how your solution works • Storyboard, video, drawings, etc. • When and how would they use it? (See Dropbox video) 3. Test prototype with users to get feedback • Take notes
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