title GEMS AND JEWELLERY EXPORT FROM INDIA: CURRENT SCENARIO
OBJECTIVES To review the present status of the Indian Gems and Jewellery Sector & Analyze its contribution to the economy. To evaluate the export performance of Indian Gems and Jewellery. To study about the competitive position of Indian Gems and Jewellery export. To analysis the vital steps for improving the Gems & Jewellery export.
RESEARCH METHODOLOGY Research Design: Descriptive Universe: All exporters of Gems and Jewellery products. Population: All Gems and Jewellery exporter operating in Mumbai. Sample unit: Any Gems and Jewellery exporter operating in Mumbai.
For the purpose of analyzing, the responses to each question was calculated and shown in the form of pie charts and from these results had been carried out.
DATA ANALYSIS Figure 4.1 showing contribution of gems and jewellery industry to the Indian Economy (N = 22)
Figure 4.2 showing the areas in which gems and jewellery sector contributes significantly (N = 22)
Figure 4.3 showing the impact of the policies of globalization and liberalization on export of Gems and Jewellery in India (N = 22)
Figure 4.4 shows the positive impact of e-commerce on Indian Gems and Jewellery Industry (N = 22)
Figure 4.5 shows benefits of e-commerce in urban areas leaving behind rural artesian (N = 22)
Figure 4.6 shows better potential importers of Indian Gems and Jewellery (N = 22)
Figure 4.7 shows products exported from India to other countries (N = 22)
Figure 4.8 shows the problems of export of Gems and Jewellery (N = 22)
Figure 4.9 shows measures that can be taken for improving export potential of Gems and Jewellery sector in India (N = 22)
4.10 shows the export potential of Indian Gems & Jewellery products in comparison with other countries (N = 22)
Figure 4.11 shows the future of Gems and Jewellery industry in India (N=22)
FINDINGS Gems and Jewellery sector have a significant impact on Indian Economy. Globalization and Liberalization policies has accelerated the export in the Gems and Jewellery sector in India. Gems and Jewellery sector in India has greatly benefited from the e-commerce business strategy still it is beneficial mainly to urban areas as compared to rural areas.
From India the major export of Gems and Jewellery is to USA The major product which is exported is necklace followed by bangles and then by ring and other products. Foreign country having better quality of jewellery product, lack of institutional support to the exporters high level of domestic competition in India are the major problems of Gems and Jewellery sector.
Establishment of special economic zone for Gems and Jewellery sector should be there in order to increase export, trade policy should be supportive and institutional help should also be provided to this sector. The future market for export of Gems and Jewellery sector in India is good.