Uitgeefcongres 11 Juni

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Presentatie van Taeke Kuyvenhoven op het Nationaal Uitgeverscongres op 11 juni 2009

Presentatie van Taeke Kuyvenhoven op het Nationaal Uitgeverscongres op 11 juni 2009

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Transcript

  • 1. “The Internet is the Viagra of big business” (Jack Welch, General Electric)
  • 2. 1. Omnipresence “the property of being present everywhere”
  • 3. Omnipresence 1.0
  • 4. “Where attention flows, money follows”
  • 5. 2. Conversie Offerte aanvraag Inschrijving evenement Bestelling Download whitepaper Reactie Inschrijven Abonnement nieuwsbrief
  • 6. 3. Usability
  • 7. 4. Meten
  • 8. 5. Verbeteren (Deming)
  • 9. Dus... 1.Omnipresence 2. Conversie 3.Usability 4.Meten 5.Verbeteren
  • 10. 1. E-commerce
  • 11. 2. Content
  • 12. 3. Webvertising
  • 13. 4. Matching
  • 14. 5. Marketing
  • 15. Dus... 1.E-commerce 2. Content 3.Webvertising 4.Matching 5.Marketing
  • 16. “Control your own destiny or someone else will” (Jack Welch, General Electric)
  • 17. Liones - internetbureau voor uitgevers Taeke Kuyvenhoven – kuyvenhoven@liones.nl www.liones.nl