Navigating the Semantic WebGeorge LossiusCEO Publishing Technology
Overview   Overview••What is linked data or the semantic web?•Definitions•Why do we need it?•Who is using it now?•Business...
What do we do, our qualifications?  Content                 Audience                     Content  Systems                D...
What is the Semantic Web and linkeddata?
Web 2.0   What is the web?   Document or information retrieval   Search engines   HTML to understand the syntax of the...
Web 3.0   ―I have a dream for the Web [in which computers] become capable of   analyzing all the data on the Web – the con...
What is the Semantic Web?  The Semantic Web takes the web solution further   Web of linked data ‗v‘ web of documents   F...
Semantic Web Terminology
Definitions   Resource Description Framework (RDF)   Web Ontology Language (OWL)   Extensible Markup Language (XML)   ...
Semantic websites
Taxonomy           Religion
Buddhism                        Christian                                                                    Theology     ...
Taxonomy Development  For example, the GSE taxonomy contains  Climate change, pollution & environmental impacts       - Wa...
Improved search - Enhancing auto-suggest
Using taxonomy information for “did you mean”
Guiding the user through facets
Guiding the user through suggestions
Boosting relevant results / concepts
Concept homepages
Concept homepages
Showing concepts on item homepages                          Engineering technology to deliver the revolution   23
Suggest related items
Who else is using it?
Professional Networks                        Profile                        information                        provided as...
Who else is using it?  Online giants
Who else is using it?   Online giants
But why do we need it?   Time poor users, information rich environment   Information overload   Content existing in var...
In the context of publishing…   Solid foundation for content storage & delivery   Income - Flexibility to repackage cont...
george.lossius@publishingtechnology.comblog.publishingtechnology.com@publishingtech
TOC Frankfurt Metadata Futures - Navigating the Semantic Web
TOC Frankfurt Metadata Futures - Navigating the Semantic Web
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TOC Frankfurt Metadata Futures - Navigating the Semantic Web

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Publishing Technology CEO George Lossius explains why the semantic web is integral to the future of publishing.

First presented as part of Tools of Change Frankfurt's Metadata Future's conference, George's presentation is a comprehensive overview of the semantic web for publishers.

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  • TOC Frankfurt Metadata Futures - Navigating the Semantic Web

    1. 1. Navigating the Semantic WebGeorge LossiusCEO Publishing Technology
    2. 2. Overview Overview••What is linked data or the semantic web?•Definitions•Why do we need it?•Who is using it now?•Business benefits for the trade
    3. 3. What do we do, our qualifications? Content Audience Content Systems Development Delivery Our consultative approach is to tailor our suite of products and services to create the most robust solution for the management, promotion and delivery of our clients’ content. ContentForward
    4. 4. What is the Semantic Web and linkeddata?
    5. 5. Web 2.0  What is the web?  Document or information retrieval  Search engines  HTML to understand the syntax of the document  Data is mostly stored as metadata  You search and you retrieve which is fine if you know exactly what you are looking for  Rigid and the information is held in silos
    6. 6. Web 3.0 ―I have a dream for the Web [in which computers] become capable of analyzing all the data on the Web – the content, links, and transactions between people and computers. A ‗Semantic Web‘, which should make this possible, has yet to emerge, but when it does, the day-to-day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines. The ‗intelligent agents‘ people have touted for ages will finally materialize.‖ — Tim Berners-Lee, 1999
    7. 7. What is the Semantic Web? The Semantic Web takes the web solution further  Web of linked data ‗v‘ web of documents  Framework of emerging standards (W3C)  Structured content – standard way of describing ―things‖  Ontology  Inference / relationships  Interoperable  Combination of data from diverse sources
    8. 8. Semantic Web Terminology
    9. 9. Definitions  Resource Description Framework (RDF)  Web Ontology Language (OWL)  Extensible Markup Language (XML)  Databases  Extensible HTML (XHTML)
    10. 10. Semantic websites
    11. 11. Taxonomy Religion
    12. 12. Buddhism Christian Theology Church Catholic History Studies Christianity Biblical Studies Anabaptist, Mennonite Quaker Studies Religion JudaismComparative Religion Mystical and Hinduism Esoteric Islam
    13. 13. Taxonomy Development For example, the GSE taxonomy contains Climate change, pollution & environmental impacts - Water pollution - Air pollution After enhancing with Library of Congress classification Climate change, pollution & environmental impacts - Water pollution – variants: aquatic pollution, water contamination Marine pollution – variants: ocean pollution, sea pollution Oil pollution of water – variants: petroleum pollution of water Estuarine pollution – variants: estuary pollution - Air pollution
    14. 14. Improved search - Enhancing auto-suggest
    15. 15. Using taxonomy information for “did you mean”
    16. 16. Guiding the user through facets
    17. 17. Guiding the user through suggestions
    18. 18. Boosting relevant results / concepts
    19. 19. Concept homepages
    20. 20. Concept homepages
    21. 21. Showing concepts on item homepages Engineering technology to deliver the revolution 23
    22. 22. Suggest related items
    23. 23. Who else is using it?
    24. 24. Professional Networks Profile information provided as part of Research Exchange Find researchers by location View co- authors
    25. 25. Who else is using it? Online giants
    26. 26. Who else is using it?  Online giants
    27. 27. But why do we need it?  Time poor users, information rich environment  Information overload  Content existing in various sites and silos  Low tolerance, users want to find information quickly and easily  Increased reliance on search engines (but tertiary)
    28. 28. In the context of publishing…  Solid foundation for content storage & delivery  Income - Flexibility to repackage content, create new products, drive new features  User can find relevant information – discoverability  Semantically enrich content – gives meaning to the searches so the search engines deliver relevant results  Improving usage of content  User centric digital strategy  Ability to break down content silos & enrich products  Interoperability  Providing external context to content
    29. 29. george.lossius@publishingtechnology.comblog.publishingtechnology.com@publishingtech
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