Futuristic View of the PublishingIndustry
Disclaimers    Futuristic    I won‟t be using the term “Publishing” very often    I‟m not recommending the vendors, jus...
Trends Realities
Realities…….Shift to mobile…. 35%                  80%       2016
Realities….Shift to “social”
Realities…. Influence of mobile and social on behavior
Realities….Social Commerce
Economic Realities……
Economic Realities….Commercial Pressures
Impact On Behavior
How we conduct commerce?     Immediacy             Experience
Experience……
Old models are being challenged by….…..   Choices                            Expectations
Expectations….…..
Today’s Behavior    Mobile has redefined expectations regarding     immediacy    “Social” has redefined expectations reg...
Opportunities (or threats)
Opportunity (or threat)….. Monetization of thosetrends
Focus your technology investment on………   Discovery   “High value” customers   Commerce innovation
Discovery….  “Amazon is the best place in the world to buy the stuff  you know that you need; be the best at connecting  y...
Discovery…. Curate your metadata
Discovery…. Connect the dots for your customers
Discovery…. Connect the dots for your customers
Discovery…. Create and communicate product relationships                              Example:                            ...
Focus your technology investment on….. High ValueCustomers  “In an ecommerce world, the heaviest social media  users (opin...
High Value Customers….. Stay close
High Value Customers….. Stay close
High Value Customers….. Direct Marketing to SocialNetworks                                                     27
Focus your technology investment on….. CommerceInnovation  Customers are different and have varying  needs. There is not a...
Commerce Innovation…..Convenient and frictionlessenvironments
Commerce Innovation….Tomorrow’s business modelsCustomer Management• Model consortia, institutions,  companies and individu...
Commerce Innovation….Tomorrow’s business models                                        Product Management                 ...
Commerce Innovation….Tomorrow’s business models                                  BusinessBusiness Models                  ...
Commerce Innovation….Tomorrow’s business modelsCustomer Management• Model consortia, institutions,  companies and individu...
Commerce Innovation….Putting it all together….                                                        who?                ...
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Publishing Technology Exectuive Exchange Dec 2012, R. Petway: Futuristic View of Publishing

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At Publishing Technology's Fall 2012 Executive Exchange customer event, COO Randy Petway presents his view of the future of the publishing industry, including new realities such as the shift to mobile, the shift to social, their influence on behavior and corresponding opportunities and threats.

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Publishing Technology Exectuive Exchange Dec 2012, R. Petway: Futuristic View of Publishing

  1. 1. Futuristic View of the PublishingIndustry
  2. 2. Disclaimers  Futuristic  I won‟t be using the term “Publishing” very often  I‟m not recommending the vendors, just the concepts  Not a commercial…but…
  3. 3. Trends Realities
  4. 4. Realities…….Shift to mobile…. 35% 80% 2016
  5. 5. Realities….Shift to “social”
  6. 6. Realities…. Influence of mobile and social on behavior
  7. 7. Realities….Social Commerce
  8. 8. Economic Realities……
  9. 9. Economic Realities….Commercial Pressures
  10. 10. Impact On Behavior
  11. 11. How we conduct commerce? Immediacy Experience
  12. 12. Experience……
  13. 13. Old models are being challenged by….….. Choices Expectations
  14. 14. Expectations….…..
  15. 15. Today’s Behavior  Mobile has redefined expectations regarding immediacy  “Social” has redefined expectations regarding the “experience”  Technology has created an expectation of “frictionless transactions”
  16. 16. Opportunities (or threats)
  17. 17. Opportunity (or threat)….. Monetization of thosetrends
  18. 18. Focus your technology investment on………  Discovery  “High value” customers  Commerce innovation
  19. 19. Discovery…. “Amazon is the best place in the world to buy the stuff you know that you need; be the best at connecting your customers to the things they don’t know about.”
  20. 20. Discovery…. Curate your metadata
  21. 21. Discovery…. Connect the dots for your customers
  22. 22. Discovery…. Connect the dots for your customers
  23. 23. Discovery…. Create and communicate product relationships Example: 2 Subscription products 1 Subscription collection (multiple subscriptions) 1 Book 1 E-Book 1 Pack of BooksItems grouped and 3 Articles (Pick 3 from selection of 5)options applied 1 Subscription (Pick 1of 3) 23
  24. 24. Focus your technology investment on….. High ValueCustomers “In an ecommerce world, the heaviest social media users (opinion leaders) are 3 to 4 times and iPad owners (early adopters) are 10 times more “valuable” than other customers.”
  25. 25. High Value Customers….. Stay close
  26. 26. High Value Customers….. Stay close
  27. 27. High Value Customers….. Direct Marketing to SocialNetworks 27
  28. 28. Focus your technology investment on….. CommerceInnovation Customers are different and have varying needs. There is not a single model that is best for everyone. Convenience, a lack of friction, and business models that reflect user needs are key.
  29. 29. Commerce Innovation…..Convenient and frictionlessenvironments
  30. 30. Commerce Innovation….Tomorrow’s business modelsCustomer Management• Model consortia, institutions, companies and individuals in ever expandable multi- parented hierarchy• Keep all customer and product data in a single place• Create targeted campaigns Relationship and promotions Management• Engage social media
  31. 31. Commerce Innovation….Tomorrow’s business models Product Management • Model your full set of product Product in granular form in ever Management expandable multi-parented hierarchy • Mix and Match to create new products. • Share product information
  32. 32. Commerce Innovation….Tomorrow’s business models BusinessBusiness Models Models• Create simple and compound license and sales models• Implement new models including „N clicks when referred from services‟, „PPV‟, „Pay post use‟ etc.• Spot the gaps in your current sales offerings and fill them• Ingest revenue from all sources
  33. 33. Commerce Innovation….Tomorrow’s business modelsCustomer Management• Model consortia, institutions, companies and individuals in ever expandable multi- parented hierarchy• Keep all customer and product data in a single place• Create targeted campaigns and promotions Product Management• Engage social media • Model your full set of product Information/ in granular form in ever expandable multi-parented Content hierarchy Commerce • Mix and Match to create new products.Business Models System • Share product information• Create simple and compound license and sales models• Implement new models including „N clicks when referred from services‟, „PPV‟, „Pay post use‟ etc.• Spot the gaps in your current sales offerings and fill them• Ingest revenue from all sources
  34. 34. Commerce Innovation….Putting it all together…. who? how? what? (customers products) (licenses/promotions) (products) Person’s name Resource A Place info valid 1 year (calendar dates) Detail Thing 01 valid 1 month (from first use) Person’s name Person’s name 100 concurrent users Resource A Resource A  Place info Place info Detail Detail Thing Thing 01 01 3-day trial 10 downloads Person’s name Person’s name Person’s name Person’s name Person’s name Resource A Resource A Resource A Resource A Resource A   Place info Place info Place info Place info Place infoDetail Detail Detail Detail Detail Thing Thing Thing Thing Thing $500 annually 01 01 01 01 01 $100 at time of purchase $25 one month in arrears $10 recurring per quarter    Person’s name Person’s name Person’s name Person’s name Resource A Resource A Resource A Resource A    Place info Place info Place info Place info freeDetail Detail Detail Detail Thing Thing Thing Thing 01 01 01 01

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