ASA Conference - New roles for the Modern Intermediary

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PCG's Emilie Delquie's presentation to the ASA Conference on 28th February 2012 on why the best way of predicting the future is inventing it. New roles for the publishing intermediary.

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ASA Conference - New roles for the Modern Intermediary

  1. 1. ASA ConferenceBest Way to Predict the Future Is to Invent It New Roles for the Modern Intermediary - Part II Tuesday 28th February, 2012
  2. 2. New Roles or New Needs? Just Being Flexible in ThisEver-Changing Environment
  3. 3. Today’s discussion What publishers want What librarians need What end-users want New initiatives in the industry What subscription agents and intermediaries can do
  4. 4. About PCG
  5. 5. What do publishers want? Trusted content - citations Strong delivery tools Usage statistics Perceived as innovators and leaders in their field New subscribers Worldwide coverage High impact factors To prove their ROI!
  6. 6. What do libraries need? Right access at the right time under the right terms More automated processes For us to have a true understanding of how they functionand the paperwork involved with some of our requests (No) time to learn new system To prove their ROI! … and basically, just help to process all this information
  7. 7. What is frustrating for librarians? “Not knowing the years of access we retain when we cancel an onlinejournal subscription. Sometimes even the publishers dont know.” “I really wish they could work better with publishers and other vendorsto help us gather usage statistics (cost-per use)” “When link resolvers cant connect to full text because some of themetadata is incorrect.” “Don’t send PDF licenses!” “Paperwork such as licenses” and “incorrect records” “Interrupted access: might be a vendor that didnt receive a renewalnotice, or a journal that has ceased publication, or something with a namechange”, or a journal transferred to a new publisher, or etc…
  8. 8. What do end-users want? (Seamless) access to everything, everywhere, any time Google – like features • Expect that content will improve over time• Easily track citations • Free access to everything• Era of connections (social, professional)
  9. 9. Recent developments Consortia of libraries / publishers E-books / PDA Mobile delivery / demand Open Access / Usage-based pricing Integration of content / article = chapter = video = content Center of research shifting from library (Tim) Blurred boundaries: publishers/libraries/suppliers Ownership vs. use (Get it now?)
  10. 10. Opportunities!!!
  11. 11. What we can do... Actually listen and implement real changes Remain neutral and impartial, but lead the way by advising onbest practices Relay concerns we often hear Offer a more customized, local approach to a problem ratherthan a one-size fits all solution Interact constantly with both sides
  12. 12. SolutionsFor libraries and end-users For publishers Navigate new offerings Navigate new business models Maximize current resources Maximize usage Seek best license terms Advise on best practices Relay external and internal Optimize (un)bundling of challenges content Micropayments? Aggregations?
  13. 13. Examples• Analytics: • With publishers: help boost / monitor usage • With librarians: help collect / analyze / compare with other libraries • With both: turn-away statistics• End-users: • With publishers: help reach out to new authors / raise awareness • With librarians: provide training / discovery tools• Consortia: • With publishers AND librarians: act as a mediator• PDA: • With publishers: when does it make sense? • With librarians: how-to and best practices
  14. 14. Flexibility Size doesn’t matter Needs are involving on both sides Adapt to new offerings Right team in place Staying connected
  15. 15. In the end, it’s all about ... …Being flexible and attentive!
  16. 16. Thank you. Emilie DelquiePublishers Communication Group edelquie@pcgplus.com

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