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Understanding and Reaching the YA Market (Kristen McLean at Digital Book World 2014)

by on Jan 27, 2014

  • 213 views

Young adult literature has experienced unprecedented growth since the early 2000s, and as blockbuster hits like Twilight and The Hunger Games have demonstrated, the market for YA books is much larger ...

Young adult literature has experienced unprecedented growth since the early 2000s, and as blockbuster hits like Twilight and The Hunger Games have demonstrated, the market for YA books is much larger than among teens themselves (with studies showing over half of YA book purchases coming from adult readers). This panel of YA publishers will discuss what teen readers respond to today – both in terms of content and marketing messaging – and how they are evolving their YA publishing programs to also serve a burgeoning crossover market.

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Understanding and Reaching the YA Market (Kristen McLean at Digital Book World 2014) Understanding and Reaching the YA Market (Kristen McLean at Digital Book World 2014) Presentation Transcript