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The New eDistributors & Maximizing Your Market

by on Oct 11, 2011

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The New eDistributors & Maximizing Your Market ...

The New eDistributors & Maximizing Your Market
Presented by: Jack Perry, Owner, 38enso Publishing Services

The number of distribution options is nearly unlimited. Most, but not all, of the key channels to the consumer have their own points of entry led by Amazon’s KDP and Barnes & Noble’s PubIt. There could be a temptation by some fledging publishers to skip other channels, but that could be a mistake.

The New eDistributors: Adjunct Services from Print Distributors; eBook Aggregators; New Digital Publisher/Distributor Hybrids and More–Who Does What

Aggregators offering to handle placing ebooks into a variety of distribution channels are available under a variety of service and payment schemes. Almost all of the key print distributors offer some form of a digital distribution service. Online self-service offers have sprung up to serve the growing market. eBook-first digital publishers also offer these services, as do companies that have expanded into distribution from technology or content conversion roots.

Maximizing Your Market: Vendors who help you reach libraries, independent booksellers, institutions, international buyers and more

Amazon Kindle reaches the most consumers overall and probably the most online book buyers, but there are other niches in the market. Barnes & Noble’s Nook has mounted a strong challenge to Kindle, based partly on device features but also largely on the company’s ability to reach the store-shopping book buyer. And other players are critical to reach libraries, independent stores, and foreign markets. In this session, Jack Perry spells out the vertical marketplace realities for ebooks that could be masked by the generalizations of overall market share.

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Jack W Perry has been in the corporate bookselling and publishing business for more than 20 years and most recently started 38enso Publishing Services in January 2009. He advises and consults publishers on a number of issues with a specific focus on digital strategy.

Current clients include Open Road Integrated Media, 3M (eBook Library Services), Highlights for Children and ESPN Books. Past clients include Sideways, Turner Publishers, Harry N. Abrams, Shambhala Publications, Perseus Book Group, Little Pim and NFT Travel Guides.

Jack has been an executive at Random House, Scholastic and Sourcebooks.

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