The Expanding Education Market for Digital Books
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The education market has been a solid market for publishers for years, but with the arrival of digital books, the market has become more challenging and confusing for educators and publishers. ...
The education market has been a solid market for publishers for years, but with the arrival of digital books, the market has become more challenging and confusing for educators and publishers. However, some companies are finding an expanding market and new opportunities for organic growth. During this session, Todd Brekhus, President of Capstone Digital will describe the huge success of myON reader. MyON reader has added over 25 publishers to the platform and grown to attain over 1.4 million readers. The myON platform, a personalized literacy platform, has over 4,000 interactive titles available from the cloud or through iPad and Android Apps. Terri Soutor will share the early success of Brain Hive, which has wowed the school market with its innovative pay-per-use model, enabling affordable ebook access to schools. With free membership and open, unlimited access to 3,000+ titles from educational and trade publishers, Brain Hive has created a reader-driven ebook lending program for schools and a creative option for publishers to grow digital revenue and access insightful data about e-reading habits and demand.
Terri and Todd will provide insight into developments and trends in educational technologies, the evolving use of digital content and mobile technology in the classroom, and what publishers can do to attract and reach education buyers.
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