Publishing's Future in the Cloud (Ken Michaels)

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In a rapidly transforming industry the ability to innovate and adapt can require huge capital investment, expertise and change. The good news is that publishers do not have to be experts at every process or capability nor do they need to build these tools for themselves. Hachette Book Group COO, Ken Michaels, has been leading the innovative transformation at his company in a comprehensive way over the past three years. He'll explore the implications and applications of cloud computing and what it means for the future of publishing.

Published in: Technology, Business

Publishing's Future in the Cloud (Ken Michaels)

  1. 1. Publishing in the Cloud Ken Michaels, COO Hachette Book Group
  2. 2. Why should the C-level care? Business Drivers Technology Enables• Pace and Complexity of Technology • Broadband• Skillsets and Ongoing Training • Remote Access Technologies (Culture Shift) • Corporatizing Capability / Efficiencies• Tighter End-Customer Relationships (Process & Analytics) • Virtualization• Fiscal Pressures on Investment & Costs • Web-Based Applications• Quicker Time to Market• Free up IT for Innovation and Decision Support / Analytics• Model Change in New Market, New Distribution and New Revenue Opportunities• Shifting Customer Expectations (Mobility, Infrastructure, 24x7) 2
  3. 3. What is the underlying premise?Traditional Build On-Demand 3
  4. 4. There are three choices of Cloud/SaaS models Models License Pay Per Use Full ServiceWe provide the We provide the We provide the fullapplication. application, and process: application, we host it for you hosting and staff.You need your own from our cloud.host servers and You just need an SLAstaff to use it. You need your own staff to use it. 4
  5. 5. Benefits of Cloud Foundation Cloud Foundation Scalable, Secure and Agile Infrastructure 5
  6. 6. Cloud / SaaS Trends 6
  7. 7. HBG Publisher Services CategoriesPhysical DistributionServices relating to handlingof physical product, primarilyinto the trade book market.• Warehouse & Fulfillment Digital Distribution services eBook services and• Sales Services synchronized distribution of content to consumers through mobile devices. Applications • eBook file distribution Tools for Publishers to help improve operational efficiencies • Piracy protection and/or lower costs through a SaaS model. • Digital Audio Initial systems include tools for: • Digital sales validation & e- processing • Monitoring online sales • Managing publicity • Remote ordering & catalog tool • Facebook Branding 7
  8. 8. HBG is both SaaS Acquirer & Provider Acquirer Provider Bought SAAS Tools available via SaaS Email to partnersPiracy monitoring Monitoring digital sales (on sale date, price, E-processing merchandising) Publicity Database & Campaign Management Social Media plug ins 8
  9. 9. Publishers’ Challenges HBG solutions
  10. 10. Publisher challenges: Monitoring online metadata/practices• Monitoring vendor compliance of “price” changes and “on sale” date under eBook agency or wholesaler model.• Correct errors and omissions that may occur in supply chain.• Track and confirm title promotion placement across vendors.• Scorecard vendor performance.• Significant time spent manually tracking titles on vendor sites. Solution = 10
  11. 11. Book Radar: Price Monitoring Displays discrepancies between site’s posted price and HBG weekly ONIX feed. 11
  12. 12. Book Radar: On Sale Monitoring Displays titles on sale prior to HBG On Sale Date or not on sale past On Sale Date 12
  13. 13. Book Radar: Merchandising Placement Displays title’s promotional placement (Feature, Banner, Showcase, Brick) and tracks duration of campaign. 13
  14. 14. Book Radar: Performance History Scorecard snapshots of vendor performance for Price and On Sale 14
  15. 15. Publisher challenges: Publicity Tool• Need to maintain complex databases of media contacts, and manage personalized communication with individuals in the media and online communities• Antiquated tools requiring many manual workarounds• Limited sharing of publicity contacts and best practices• Individual workflows and non-standard process• No industry solution tailor made for unique publicity needs• Lack of integration with other core systems; need to tie publicity campaigns to marketing, sales, and demand planning Solution = 15
  16. 16. What is the Publicity Intelligence Platform?• Centralized Contact and List Management • Publicity contacts stored and shared across all divisions • Contact “compare & merge” allows for easy data clean up• Campaign Management • Ability to organize and store full publicity campaign details • Create itineraries and publicity reports to be shared with authors, agents, and sales• Other Business Benefits: • Easy to export data – such as tour feeds – for use by 3rd parties (Bookish, Edelweiss, etc) • Review requests tracking • Integrated mass-emailing and label generation 16
  17. 17. What is the Publicity Intelligence Platform? 17
  18. 18. What is the Publicity Intelligence Platform? 18
  19. 19. Publisher challenges: Facebook Integration & Easy Sharing• Need new ways to create content for authors, publishers, and e- tailers that will engage consumers around an author or brand and spread the word about books.• Need tools to create a viral experience on Facebook, a viral platform that allows publishers to generate early buzz and pre- orders for digital and print format• Driving consumers to content within a platform theyre using is essential, and there was no turnkey way to create and share excerpts on Facebook• Gathering data on reader behavior and impact of a piece of shared content is critical for marketing, and is a challenge in the industry Solution = 19
  20. 20. What is ChapterShareTM ?• ChapterShareTM creates a unique seamless, high-quality reading experience within Facebook.• ChapterShareTM integration with HBG’s Consumer Digital Platform automated the posting of content -- an excerpt from a book -- within Facebook in an easy-to-read format.• Without leaving Facebook, readers can read a sample of a book and share it with all their Facebook friends instantaneously.• Readers can also preorder the book at their preferred retailer.• Integrates with Facebook’s API and provides usage data back to the business: # of likes, shares, commends and click to buy. 20
  21. 21. What is ChapterShareTM ? 21
  22. 22. Award winning innovative solutions…. 22
  23. 23. The future is in the cloud… 23

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