• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Publishing Innovators: Perseus Books Group & Social Listening | Rick Joyce, CMO, Perseus Books Group
 

Publishing Innovators: Perseus Books Group & Social Listening | Rick Joyce, CMO, Perseus Books Group

on

  • 1,095 views

Rick Joyce is the Chief Marketing Officer of the Perseus Books Group, which includes responsibility for several owned publishers (including Running Press and Basic Books) and over 350 publishers ...

Rick Joyce is the Chief Marketing Officer of the Perseus Books Group, which includes responsibility for several owned publishers (including Running Press and Basic Books) and over 350 publishers distributed through one of the company's three separate distribution arms and Constellation, their digital distribution operation. For the past couple of years, Perseus has been experimenting with a range of "social listening" platforms: software that captures disparate web conversations across web sites, Twitter and Facebook streams, and blog comments. But Perseus has used these tools in a different way. Rather than trying to track what has happened in the past, they are using the tools to target the places they should be actively marketing a book in the future. They are building profiles of topics, understanding how and where audiences engage even down to the nomenclature that they use. They find the right sites and the "power words" that can produce interest in a book in places where they can already see the prospective audience is gathering.

Statistics

Views

Total Views
1,095
Views on SlideShare
1,095
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Publishing Innovators: Perseus Books Group & Social Listening | Rick Joyce, CMO, Perseus Books Group Publishing Innovators: Perseus Books Group & Social Listening | Rick Joyce, CMO, Perseus Books Group Presentation Transcript

    • Publishing Innovators: Perseus Books Group Social Listening Rick Joyce, Chief Marketing Officer
    • Social Media is an important new force
    • Promises of Social MediaDiscovery Keywords Measurement Conversations
    • Social Media Monitoring Tools
    • Testing: Take One• Train• Track titles• Engage
    • More Questions… …and a Few Success Stories
    • Testing: Take Two• Centralized Reporting• Categories and Audiences• Influencers
    • Connect with Constellation On the web: www.constellationdigital.com Or email: info@constellationdigital.com