Phil Ollila - A Changing Retail Marketplace
by Publishers Launch Conferences on Jun 08, 2012
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Book retailing is in a dynamic period where sales are moving from brick stores to online channels. That's partly driven by the switch of immersive reading to digital; it's also driven by the reduction ...
Book retailing is in a dynamic period where sales are moving from brick stores to online channels. That's partly driven by the switch of immersive reading to digital; it's also driven by the reduction of shelf space. There is anecdotal evidence suggesting that stores are shifting their attention to books that need to be seen and touched to be purchased: adult illustrated books and children's books. And those books are the very books that have not benefited proportionately from the growth of digital book consumption. In this presentation, Ingram Book Company will share data about recent shifts in online and print sales and insight into how retail outlets are shifting their stock and trade.
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