Moving to Mobile: Developing a Mobile Strategy for Children’s Publishing (Kristen McLean, Bookigee)

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Publishers are following their customers into mobile as handheld devices take over, developing new strategies to extend print and digital products into the mobile space. This panel will review the latest data about mobile usage among kids and will discuss the impact of mobile on how children’s book consumers find, buy, and interact with books and book-related content.

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Moving to Mobile: Developing a Mobile Strategy for Children’s Publishing (Kristen McLean, Bookigee)

  1. 1. + Launch Kids Digital Book World 2014 January 13th, 2014 Moving to Mobile:  Developing a Mobile Strategy for Children’s Publishing
  2. 2. Kristen McLean - Founder & CEO, Bookigee @BKGKristen Deborah Forte - President, Scholastic Media @Scholastic + Peter Kay - Founder, Infinite Fermata @pkay225 Rick Richter - Founder, Ruckus Media @RickatRuckus
  3. 3. + Share of Time Spent per Day with Major Media by US Adults 2010-2013* % of daily total 2010 2011 2012 2013 29.60% 33.80% 38.50% 43.60% --Mobile (non-voice) 3.60% 7.10% 13.40% 19.40% --Online (computer) 22.00% 22.60% 20.70% 19.20% --Other 3.90% 4.10% 4.40% 5.00% PRINT 7.70% 6.50% 5.40% 4.50% TV 40.90% 40.40% 39.20% 37.40% RADIO 14.90% 13.90% 13% 11.90% OTHER 7.00% 5.50% 4.10% 2.80% TOTAL (hrs:min) 10:46 11:18 11:49 12:05 DIGITAL *Stats compiled by www.emarketer.com - updated July 2013
  4. 4. Children’s digital activities accelerating Source:  Nielsen’s  Children’s  Deep-­‐Dive  US,  2011-­‐2013   70% 60% 63% 60% 60% 50% 46% 40% 40% 30% 29% 30% 18% 14% 20% 28% 16% 13% 14% 26% 18% 10% 0% Read Books for fun Read ebooks on eReader Fall 11 Read ebooks on tablet Fall 12 Play games on tablet Watch streaming video Fall 13 Subset:  What  ac@vi@es  do  your  children  to  fairly  or  very  oCen  (children  0-­‐12)?    
  5. 5. + Who in the HH is a regular user of iPad Source: Nielsen’s Children’s Deep-Dive US, 2011-2013 100% n  . 90% Parents 80% 70% Kids 0 -6 60% 50% Kids 7-12 40% 30% Teens 20% 10% 0% Fall 11 Spring 12 Fall 12 Spring 13 Fall 13
  6. 6.   + 70% of teens (aged 13-17) now own smartphones. * * Nielsen PR: Ring the bells: more smartphones in students’ hands ahead of back-to-school season, 10/29/2013
  7. 7. Kristen McLean - Founder & CEO, Bookigee @BKGKristen Deborah Forte - President, Scholastic Media @Scholastic + Peter Kay - Founder, Infinite Fermata @pkay225 Rick Richter - Founder, Ruckus Media @RickatRuckus

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