E-publishing
in Developing Countries
Octavio Kulesz
www.alliance-lab.org
ok@editorialteseo.com
Global Digital Publishing
Ebook market share
Different stages of
maturity
“Car Race” Model
Some ahead, others behind
“Acceleration”, “Plateau”,
“Slowdowns”
Problems
Years behind
Gutenberg markets ok, but
what about the rest?
E.g.: China
A New Approach
Different races, different
games
“Digitizing Gutenberg”
= one race
Bridging the Digital Divide
Developing countries:
huge variety
Major capitals: Digitizing
Gutenberg (race 1)
But macro-gam...
3 Components
Low cost devices (India)
Education for the masses
(India, Latin America)
Local e-commerce (China)
Double Opportunity
Selling e-books (race 1)
Licensing educational
content (race 2)
But: in both cases, adapt
your strategy
Tips
Local dialects
Currencies
Prices
Infrastructure
Public sector
Low profile
Partners
E-publishing
in Developing Countries
Octavio Kulesz
www.alliance-lab.org
ok@editorialteseo.com
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Digital Publishing in the Developing World (Octavio Kulesz at Publishers Launch Frankfurt 2013)

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Digital Publishing in the Developing World -- Presented by Octavio Kulesz, Director, Editorial Teseo - Alliance Lab

At Publishers Launch Frankfurt, Frankfurt Book Fair, 8 October 2013

Octavio Kulesz studies the world’s emerging markets: China, India, Russia, Africa, and Latin America. In this quick summary, he will tell us what we can expect to see as they develop into real ebook markets in the near future. How do local players and cultural differences change the game for publishers hoping to find new readers? Where can we expect to see the biggest breakthroughs soonest? How should publishers approach new business partnerships in these markets?

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Digital Publishing in the Developing World (Octavio Kulesz at Publishers Launch Frankfurt 2013)

  1. 1. E-publishing in Developing Countries Octavio Kulesz www.alliance-lab.org ok@editorialteseo.com
  2. 2. Global Digital Publishing Ebook market share Different stages of maturity
  3. 3. “Car Race” Model Some ahead, others behind “Acceleration”, “Plateau”, “Slowdowns”
  4. 4. Problems Years behind Gutenberg markets ok, but what about the rest? E.g.: China
  5. 5. A New Approach Different races, different games “Digitizing Gutenberg” = one race
  6. 6. Bridging the Digital Divide Developing countries: huge variety Major capitals: Digitizing Gutenberg (race 1) But macro-game is: “Bridging the digital divide” (race 2)
  7. 7. 3 Components Low cost devices (India) Education for the masses (India, Latin America) Local e-commerce (China)
  8. 8. Double Opportunity Selling e-books (race 1) Licensing educational content (race 2) But: in both cases, adapt your strategy
  9. 9. Tips Local dialects Currencies Prices Infrastructure Public sector Low profile Partners
  10. 10. E-publishing in Developing Countries Octavio Kulesz www.alliance-lab.org ok@editorialteseo.com

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