Data-Driven Publishing: Using Big Data and smart analysis to make better decisions across the business -- Presented by Ken Brooks, Senior Vice President, Global Supply Chain Management, McGraw-Hill
At Publishers Launch Frankfurt, Frankfurt Book Fair, 8 October 2013
With more data from more internal and external sources available to publishers than ever before, and with ever-more powerful tools and service providers to crunch them, it is incumbent on C-level executives to build Big Data capabilities into their organizations. The possibilities, and the imperatives, will be the topic for Ken Brooks, who has held senior management positions at Bantam Doubleday Dell, Simon & Schuster, Barnes & Noble, and Cengage, and is both a master of data and experienced with all kinds of publishing.
Although there are service providers to do Big Data crunching, and any publisher might use them for some challenges, Brooks believes that learning to use available tools routinely will become a necessary skill set in most publishing houses. He says the key is to become more “data-driven” in analysis and decision-making, because data-driven decisions are possible in more ways than ever before and because publishing is particularly amenable to improvement through the skilled use of data.
Brooks also points out that routine Big Data analysis will become increasingly accurate and beneficial over time. He believes it is an emerging competitive tool of great importance and that the companies that get it soonest will gain great advantage. In this presentation, he will give publishers ideas about how to use Big Data across their enterprise: marketing, editorial, operations, and finance.