From Page Flip to Screen Swipe: 10 Keys to Ebooks and Learning (Digital Book World and PlayCollective)


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For the past year, PlayCollective and Digital Book World have tracked the steady growth of e-reading among families with children 2-13, and parents’ increasing belief in the beneficial power of ebooks. PlayCollective has also watched the growing intersection between physical and digital in education, helping parents, educators, and content providers understand the evolution of kids as digital learners.

How are parents’ attitudes changing toward e-reading and mobile devices for kids? What trends and themes in the broader education ecosystem do digital publishers need to integrate into development and marketing plans?

Alison Bryant, CEO and Chief Play Officer of PlayCollective, will present findings from the third round of research DBW research and will tie that into her insights into learning across platforms – delivering a byte-size overview of kids, e-reading and learning

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From Page Flip to Screen Swipe: 10 Keys to Ebooks and Learning (Digital Book World and PlayCollective)

  2. 2. 1 Kids’ e-reading continues to grow • In 2013, the percentage of active e-reading kids 13 and under increased from 54% to 67%. • This extrapolates into a consumer base of approximately 36 million US children. What percentage of children read ebooks? • A generation of avid child e-readers is finally among us!
  3. 3. 2 Kids now e-read with greater frequency • Not only has weekly e-reading increased, but daily ereading has increased across all ages as well. • 50% of e-reading 2-5 year olds are now enjoying digital reading daily, and 44% of older kids are doing the same. How many children use e-readers at least once a day?
  4. 4. 3 The gap between print and digital is narrowing • Parents still show a marked preference for print books, especially when co-reading with their kids. • Children, however, show a strong and growing preference for digital books over print books. Do parents prefer print books or ebooks?
  5. 5. 4 Tablets remain the preferred e-reading device • Tablets continue to reign as children’s primary digital reading platform, and ownership of these devices has increased over the past year (82% vs 72% in Q4 2012). • However, access to dedicated e-readers has shown a material increase (from 41% to 64%). Which of the following do parents have in their house?
  6. 6. 5 Dedicated children’s devices make a strong showing for the youngest e-readers • For children 5 and younger, dedicated children’s e-readers are a popular choice, with 78% of this age group indicating that such a device is preferred. • These numbers seem to be driven by ownership levels, as 38% of 2-5 year old e-readers “personally own” such devices. Which devices do 2-5 year olds read ebooks on at least once a week?
  7. 7. 6 Parents believe in the positive potential of ebooks • Parents feel that ebooks can make their children more interested in reading (85%), more motivated to read or better readers (80%), and improve their children’s reading abilities (78%). How much do parents agree that ebooks have the following impact?
  8. 8. 7 Parents remain willing to pay for content • Parents expressed continued willingness to purchase quality full-price ebooks and subscription plans, now opting slightly less often for free versions and library rentals. How likely are parents to adopt these purchase models for ebooks (scale of 1 to 10)?
  9. 9. 8 Children are the primary driver of parental consideration • Although parents are still the primary purchasers, they are more likely than ever to follow their children’s desires in selecting what to read. • Consequently, even when parents are buying ebooks alone, their children’s preferences are by far the top factor in selecting an ebook to purchase. How do parents typically select a new ebook for their children?
  10. 10. 9 But price, reviews and past experience are the top factors in parental purchase decisions • Price is the number one factor in driving purchases, with positive reader reviews and previous experience with an author rounding out the top three factors. What factors are important when deciding whether to pay for an ebook?
  11. 11. 10 Increased pricing power reflects the overall positive trends in the kids’ e-reading market • On average, parents now pay $7.00 for a children’s ebook, a marked increase over the past year (from $5.37 in Fall 2012). • However, this is still $2.00 to $3.00 less than what parents will spend for print books. • Parents seem most comfortable purchasing ebooks priced between $3.50 and $9.00. How much do parents expect to pay for children’s apps and ebooks?
  12. 12. THANK YOU! Questions? Contact: and Full report is available for purchase at