Pathways to Market

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The number of ebook distribution options is nearly unlimited. Independent publishers and authors may take on the work of distributing titles themselves directly through key channels like Amazon’s KDP and Barnes & Noble’s PubIt!. Or they may instead choose to go through an ebook aggregator that offers to handle placing ebooks into a much wider range of distribution channels. In this presentation, Michael Cader will outline the options available and the value proposition for each approach.

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Pathways to Market

  1. 1. Pathways to Market
  2. 2. Pathways Self- Digital Distribution Publishing Distributors Services Services Direct eBookstore Digital Digital AssetPrograms Imprints Distributors
  3. 3. Pathways: Publishers Self- Digital Distribution Publishing Distributors Services Services Direct eBookstore Digital Digital AssetPrograms Imprints Distributors
  4. 4. Pathways: Agents Self- Digital Distribution Publishing Distributors Services Services Direct eBookstore Digital Digital AssetPrograms Imprints Distributors
  5. 5. Pathways: Authors Self- Digital Distribution Publishing Distributors Services Services Direct eBookstore Digital Digital AssetPrograms Imprints Distributors
  6. 6. Complete Digital Distributors• Bloomsbury Connect• Bookmasters• Constellation• Ingram
  7. 7. Complete Digital Distributors• Bloomsbury Connect (new)• Bookmasters• Constellation• Ingram
  8. 8. Distribution Services• Book Baby• Book Brewer• eBookIt• INScribe Digital• MintRight• Smashwords
  9. 9. Distribution Services• Book Baby [No Commission]• Book Brewer• eBookIt• INScribe Digital [Five-Title Minimum; Client Services Team; Not Self-Service]• MintRight[Not Self-Service]• Smashwords
  10. 10. Self-Publishers• Blurb• Book Country• CreateSpace• Fast Pencil• Lulu• Worthy Shorts
  11. 11. Self-Publishers• Blurb [iBookstore Only; Only $1.99]• Book Country [Coming Soon]• CreateSpace• Fast Pencil• Lulu [iBookstore + Nook]• Worthy Shorts
  12. 12. Direct eBookstore Programs• Amazon KDP• Amazon Kindle Singles• Barnes & Noble PubIt
  13. 13. Direct eBookstore Programs• Amazon KDP• Amazon Kindle Singles• Barnes & Noble PubIt• iBookstore• Google eBooks• Kobo
  14. 14. Digital Imprints• New Ventures for New Works• Out-of-Print; Reverted; Never Digital• Digital Imprints from Traditional Houses
  15. 15. Digital Imprints: New Works• Amazon Amazon NY; Crossing; Encore; Montlake Romance; Thomas & Mercer; 47North• Diversion Books• Ebook Extreme• Open Road• Scholastic Ruckus• Paperless Publishing
  16. 16. Digital Imprints: Older Works• Bloomsbury Reader• DzancrEprint• eReads• Macmillan Bello (UK)• MysteriousPress.com (Mysteries)• Open Road Iconic eBooks; Children’s• Red Wheel Weiser e-Collections (paranormal; psychic phenomena; westerns)• Rosetta Books Crimescape• SF Gateway (sci-fi; horror; fantasy—Gollancz/Orion)
  17. 17. Digital Imprints: Traditional• Avon Impulse (HarperCollins)• Carina Press (Harlequin)• Digital First (Tyndale)• InterMix(Berkley/NAL-Penguin)• Loveswept(Random House)• Rouge (Ebury-Random House UK)
  18. 18. Digital Asset Distributors• CodeMantra• Firebrand Content Services• Ingram CoreSource• LibreDigital
  19. 19. Reaching Specialized MarketsLibraries…• Baker & Taylor• OverDrive• 3M• More Soon
  20. 20. Reaching Specialized MarketsIndependent Booksellers…• Google eBooks• Ingram
  21. 21. Reaching Specialized MarketsAcademic Markets…• AcademicPub• ebrary• EBSCO/NetLibrary• Questia
  22. 22. Reaching Specialized MarketsCorporate Markets…• Books24x7• Copyright Clearance Center• Safari Online
  23. 23. Reaching Specialized MarketsSpecial Markets…• Romance = AllRomance.com, others
  24. 24. Reaching Specialized MarketsGlobal Markets…• Need to know your rights• Understand if your partner(s) reach them• Use your metadata (international pricing) appropriately
  25. 25. Business Terms• Some Partners Are Wholesale, Some Are Agency• Using KDP Direct and PubIt Can Yield Better Returns—If You Meet the Price Points and Conditions
  26. 26. Business Terms• Sell Direct from $2.99 to $9.99;Receive roughly 65% to 75%• Sell Wholesale, DistributedGross 50% of List Price; Deduct 25%Commission, Yields 37.5%• Sell Through Imprint Partner, WholesaleReceive 50% of 50% (Yields 25%)

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