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Canadian Book Market & Consumer | Noah Genner, CEO, BookNet Canada
 

Canadian Book Market & Consumer | Noah Genner, CEO, BookNet Canada

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Over the next two years BookNet Canada will conduct the first comprehensive and ongoing survey on the behaviour of Canadian book buyers. The survey examines reader demographic information; ebook ...

Over the next two years BookNet Canada will conduct the first comprehensive and ongoing survey on the behaviour of Canadian book buyers. The survey examines reader demographic information; ebook buying and reading trends; where consumers are discovering and buying books; perception of books' value; how print and ebook consumers are using libraries; and more. In this presentation, BookNet CEO Noah Genner presents new data from this survey, giving the first detailed look at the Canadian book consumer.

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    Canadian Book Market & Consumer | Noah Genner, CEO, BookNet Canada Canadian Book Market & Consumer | Noah Genner, CEO, BookNet Canada Presentation Transcript

    • Canadian  Book  Market  &  Consumer     and  also  a  turkey Noah  Genner October  8th,  2012Monday, 8 October, 12
    • not-­‐for-­‐profit industry/government  run supply  chain  &  technology data  aggregaFon  &  research standards  -­‐  cerFficaFon service  &  technology  focusedMonday, 8 October, 12
    • data  aggregaFon  &  research BNC  SalesDataMonday, 8 October, 12
    • Print 2010 vs 2011 (a little bit of 2012)Monday, 8 October, 12
    • - 11%Monday, 8 October, 12
    • Fantasy Thrillers Biography Cooking Lit  CritMonday, 8 October, 12
    • Monday, 8 October, 12
    • HC TP MM 1to10 +13.23% +2.51% +12.29% 11to100 +6.45% +8.13% +34.28% 101to1000 +3.17% +9.82% +33.83% 1001to10000 +5.15% +7.34% +23.87% 10001to30000 +8.52% +12.15% +7.15%Monday, 8 October, 12
    • Monday, 8 October, 12
    • - 5%Monday, 8 October, 12
    • Digital Market in CanadaMonday, 8 October, 12
    • PredicFon  is  very  difficult, especially  about  the  future. -­‐-­‐Niels  BohrMonday, 8 October, 12
    • Monday, 8 October, 12
    • ~22% Source:  AAP/BISG/BowkerMonday, 8 October, 12
    • 13% Source:  PAMonday, 8 October, 12
    • ?% Source:  Noah’s  Informed  Guess  -­‐  DO  NOT  TWEETMonday, 8 October, 12
    • Source:  Noah’s  Informed  Guess  -­‐  DO  NOT  TWEETMonday, 8 October, 12
    • 12%  ?????? Source:  Noah’s  Informed  Guess  -­‐  DO  NOT  TWEETMonday, 8 October, 12
    • Canadian  ConsumerMonday, 8 October, 12
    • Top$leisure$ac-vi-es$ Watching$TV$ Reading$ Spending$Ame$with$family$ Exercising$ Spending$Ame$with$friends$ VacaAon$ Watching$a$movie$ Browsing$the$internet$ Listening$to$music$ Playing$video$games$ Relaxing$ CraEs$ Shopping$ Dining$out$ Browsing,$or$posAng$to,$social$network$sites$ Playing$music$ Playing$Sports$ Going$to$the$cinema$ Going$to$concerts$ Going$to$the$theatre$ Other,$please$specify$ 0.00%$ 5.00%$ 10.00%$ 15.00%$ 20.00%$ 25.00%$ 30.00%$ 35.00%$ n=1000;  March,  2012Monday, 8 October, 12
    • Canadian  Book  ConsumerMonday, 8 October, 12
    • The  future  of  publishing  is  about  having   connecFons  to  readers  and  the  knowledge   of  what  those  readers  want.   -­‐Seth  GodinMonday, 8 October, 12
    • methodology •  Online  survey •  Approximately  1000  (n=1050)  book  buyers  (English  speaking  and  18+)  across   Canada •  Respondents  had  to  purchase  at  least  one  book  in  March  to  qualify   •  QuesFons  asked  about  all  books  purchased  in  March •  ParFcipants  are  compensated  for  parFcipaFon Going  forward... •  1000  respondents  per  quarter,  333  per  month •  Same  base  quesFonnaire  being  asked  each  quarter  for  next  two  years •  Ability  to  ask  custom  quesFons  with  each  quarterly  fielding  Monday, 8 October, 12
    • Monday, 8 October, 12
    • the  Canadian  book-­‐buyer •  female •  born  in  Canada •  have  a  household  income  of  $50,000  to  $74,999 •  a  professional  or  execuFve •  employed  full-­‐Fme •  have  a  university  degree •  live  in  a  city  or  urban  area •  good  change  they  purchased  their  books  at  a  non-­‐ book  retail  outlet  such  as  Costco  or  WalmartMonday, 8 October, 12
    • the  Canadian  book-­‐buyer 1  in  3  Canadians  Buy  a   Book  Each  MonthMonday, 8 October, 12
    • the  Canadian  book-­‐buyer Book  Buyers  buy   2.81  books  a  monthMonday, 8 October, 12
    • Canadians  who  buy  both  print   and  digital  books  buy  4.6  books  a   month.Monday, 8 October, 12
    • Monday, 8 October, 12
    • Monday, 8 October, 12
    • 15-­‐17% Source:BNC  Consumer  DataMonday, 8 October, 12
    • ebooks  and  ereadersMonday, 8 October, 12
    • Monday, 8 October, 12
    • Monday, 8 October, 12
    • Monday, 8 October, 12
    • What  is  the  maximum  price  you  are  willing  to  pay  for  an  ebook? 11.7%% 9.1%% 3.9%% 4.5%% Wont%buy%e5books% 8.7%% 34.2%% Less%than%$10% $10.005$12.99% $13.005$14.99% 9.4%% $15.005$19.99% $20.005$24.99% $25.00%or%more% 18.5%% Not%sure% n=596;  March,  2012Monday, 8 October, 12
    • Monday, 8 October, 12
    • Device  Use  Amongst  ebook  Buyers Canada USAMonday, 8 October, 12
    • How  do  you  access  your  ebooks 12%$ 37%$ On#my#eReader# Through#an#app#on#my#desktop# 25%$ Through#an#app#on#my#tablet# Through#an#app#on#my#phone# 26%$Monday, 8 October, 12
    • Publishing  is  a  very  mysterious  business.  It   is  hard  to  predict  what  kind  of  sale  or   recepFon  a  book  will  have,  and  adverFsing   seems  to  do  very  liile  good.   -­‐-­‐Thomas  Wolfe  Monday, 8 October, 12
    • How  did  you  become  aware  of  this  book? 1%# 5%# 4%# Online# 33%# In.store# 23%# Friend# Print# TV# Radio# Other# 12%# 21%# n=2953;  March,  2012Monday, 8 October, 12
    • Available  from  www.booknetcanada.ca Thanks  to  BISG/Bowker  for  the  US  data.   Get  their  reports  at  www.bisg.orgMonday, 8 October, 12
    • Thank  you ngenner@booknetcanada.ca hip://www.booknetcanada.ca Sign  up  for  free  BNC  eNews facebook.com/BookNetCanada @booknet_canadaMonday, 8 October, 12