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App, Meet eBook: Approaches for enhanced ebooks and apps

App, Meet eBook: Approaches for enhanced ebooks and apps
Presented by: Ron Martinez, Founder, Aerbook

At eBooks for Everyone Else, September 26, NYU

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    App, Meet eBook. App, Meet eBook. Presentation Transcript

    • App, meet eBook.@RonMartinez@Aerbookfacebook.com/Aerbook Aerbook • San Francisco • Los Angeles • New York • Paris
    • AerbookWe design, develop, next generation eBooksFocus: app-like eBooks, book-like apps for iOS,Android, and emerging eBook formatsDeveloper of Page Apps Migrating apps into standards-based eBooks Drag and drop interactivity, rich presentation No coding requiredEnabling publishers to economically meet the risingexpectations of the tablet/iPad marketplace
    • Definitions:What Are These Things?
    • eBook, n.A text-based book indigital form.(We’re covered.)
    • Enhanced Book, n.A perfectly good eBookruined by distracting,superfluous video. 2009-2011, R.I.P.
    • Examples.Let’s not name names.But, you know, non-fiction with tv news clips,author interview, etc.
    • How To.Don’t bother. Even“market leaders” haveabandoned the format.
    • Illustrated Book, n.A book with a lot ofpictures. Typically,“fixed layout,” non-reflowable text. See: iBooks.
    • ExamplesChildren’s Picture BooksNon-FictionSpecial InterestCulinary Titles...
    • How ToConversion house.Sign up with iTunes, getsamples and guides.Go toPigsGourdsAndWikis.comand get Liz Castro guide
    • Try out Book Creator, a$6.99 iPad app. redjumper.net
    • Book-Like App, n.An interactive, touchablefiction or non-fictionnarrative, for tablet ormobile phone.
    • Examples
    • Activity Books
    • ConsiderationsWhat is the fun, informative,delightful thing that you do?Native dev expensive.Apps sell for less thaneBooksDiscoverability an issue.
    • How ToNative Apps: expensive,proprietary development Hybrid Apps: Written inHTML5, with nativewrapper: less expensive,portable, some limitations
    • You might try DemiBooksComposer app ~$500 per demibooks.com
    • App-Like Book, n.An interactive, touchablefiction or non-fictionnarrative, for tablet ormobile phone.
    • Examples
    • New eBook Experiences Touch Controls Quizzes Social Sharing Testing Animation Interactive Fun
    • App-like Children’s eBooksMaurice’s Valises, Yo Series, Elastic Brain, others:interactive, animated, in the eBook store.
    • Graphic Novels, AnimationMulti-layer layouts and animations to deliver rich,immersive entertainment to the eBook store.
    • CookbooksHow ToIdeal for culinary titles,which may featuring richpresentation, interactivediagrams and examples,ingredient mailers, more.
    • ConsiderationsWhat is the fun, informative,delightful thing that you do?iBooks now, ePub 3, newplatforms comingAttention-getting, higherprices, discoverable, lessexpensive
    • How ToDevelop your own PageApps in HTML5, CSS3, JSLicense configurable PageApps, like plug-ins.Add to standard or fixed-layout eBooks
    • Page Apps 1. Select app 2. Drop into page 3. Configure. (Done.)
    • Why Bother?The tablet changesexperience expectations.Digital platforms areshapeshifters. (Why wait?)New platforms createnew winners, new losers.Your books demand it.
    • Thanks!Happy to talk in more detailthis afternoon.
    • Thank you.Questions? Please get in touch!contact@aerbook.com