App, Meet eBook.


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App, Meet eBook: Approaches for enhanced ebooks and apps
Presented by: Ron Martinez, Founder, Aerbook

At eBooks for Everyone Else, September 26, NYU

Published in: Technology, Business
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App, Meet eBook.

  1. 1. App, meet Aerbook • San Francisco • Los Angeles • New York • Paris
  2. 2. AerbookWe design, develop, next generation eBooksFocus: app-like eBooks, book-like apps for iOS,Android, and emerging eBook formatsDeveloper of Page Apps Migrating apps into standards-based eBooks Drag and drop interactivity, rich presentation No coding requiredEnabling publishers to economically meet the risingexpectations of the tablet/iPad marketplace
  3. 3. Definitions:What Are These Things?
  4. 4. eBook, n.A text-based book indigital form.(We’re covered.)
  5. 5. Enhanced Book, n.A perfectly good eBookruined by distracting,superfluous video. 2009-2011, R.I.P.
  6. 6. Examples.Let’s not name names.But, you know, non-fiction with tv news clips,author interview, etc.
  7. 7. How To.Don’t bother. Even“market leaders” haveabandoned the format.
  8. 8. Illustrated Book, n.A book with a lot ofpictures. Typically,“fixed layout,” non-reflowable text. See: iBooks.
  9. 9. ExamplesChildren’s Picture BooksNon-FictionSpecial InterestCulinary Titles...
  10. 10. How ToConversion house.Sign up with iTunes, getsamples and guides.Go toPigsGourdsAndWikis.comand get Liz Castro guide
  11. 11. Try out Book Creator, a$6.99 iPad app.
  12. 12. Book-Like App, n.An interactive, touchablefiction or non-fictionnarrative, for tablet ormobile phone.
  13. 13. Examples
  14. 14. Activity Books
  15. 15. ConsiderationsWhat is the fun, informative,delightful thing that you do?Native dev expensive.Apps sell for less thaneBooksDiscoverability an issue.
  16. 16. How ToNative Apps: expensive,proprietary development Hybrid Apps: Written inHTML5, with nativewrapper: less expensive,portable, some limitations
  17. 17. You might try DemiBooksComposer app ~$500 per
  18. 18. App-Like Book, n.An interactive, touchablefiction or non-fictionnarrative, for tablet ormobile phone.
  19. 19. Examples
  20. 20. New eBook Experiences Touch Controls Quizzes Social Sharing Testing Animation Interactive Fun
  21. 21. App-like Children’s eBooksMaurice’s Valises, Yo Series, Elastic Brain, others:interactive, animated, in the eBook store.
  22. 22. Graphic Novels, AnimationMulti-layer layouts and animations to deliver rich,immersive entertainment to the eBook store.
  23. 23. CookbooksHow ToIdeal for culinary titles,which may featuring richpresentation, interactivediagrams and examples,ingredient mailers, more.
  24. 24. ConsiderationsWhat is the fun, informative,delightful thing that you do?iBooks now, ePub 3, newplatforms comingAttention-getting, higherprices, discoverable, lessexpensive
  25. 25. How ToDevelop your own PageApps in HTML5, CSS3, JSLicense configurable PageApps, like plug-ins.Add to standard or fixed-layout eBooks
  26. 26. Page Apps 1. Select app 2. Drop into page 3. Configure. (Done.)
  27. 27. Why Bother?The tablet changesexperience expectations.Digital platforms areshapeshifters. (Why wait?)New platforms createnew winners, new losers.Your books demand it.
  28. 28. Thanks!Happy to talk in more detailthis afternoon.
  29. 29. Thank you.Questions? Please get in touch!