An Introduction to SaaS and Cloud Services for Publishers

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Publishers of all types and sizes are increasingly turning to cloud-based and software-as-a-service (SaaS) solutions as a cost-effective alternative to traditional publishing technology. Cloud …

Publishers of all types and sizes are increasingly turning to cloud-based and software-as-a-service (SaaS) solutions as a cost-effective alternative to traditional publishing technology. Cloud services promise the latest technologies without a large up-front investment. They can help to streamline the complex workings of large publishers, and they can level the playing field by providing new capabilities and scale to smaller players.

This webinar highlights the pros and cons of cloud-based software versus traditional IT solutions and will help you discover if SaaS can meet your publishing needs.

Leading industry consultants Mike Shatzkin and Ted Hill are joined by top publishing service providers and publishers at the forefront of this trend to explore how cloud-based publishing software will impact the future of the publishing industry:

Ken Michaels, COO, Hachette Book Group
Rick Joyce, CMO, Perseus Books Group and Constellation
John Wicker, Publishing Segment Head (Global Consulting Practice), Tata Consultancy Services (TCS)

More in: Business , Technology
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  • 1. Hosted by Mike Shatzkin & Michael Cader The Idea Logical Company Publishers Marketplace Co-founders of Publishers Launch Conferences Ken Michaels Rick Joyce John Wicker Ted Hill EVP & COO CMO Publishing Segment Head PresidentHachette Book Group Perseus Books Group Tata Consultancy Services THA Consulting
  • 2. Why do you think knowing about Cloud services is so important for publishers? Ken Michaels EVP & COOHachette Book Group
  • 3. What hosted services does Hachette use, and why did you adopt them? Ken Michaels EVP & COOHachette Book Group
  • 4. What solutions did you choose to develop in-house, and what are your plans for that technology now? Ken Michaels EVP & COOHachette Book Group
  • 5. What first made you realize the importance of SaaS and Cloud services for publishers? Ted Hill PresidentTHA Consulting
  • 6. What do you see as the biggest challenge presented by hosted solution to large companies? To small Ted Hill companies? PresidentTHA Consulting
  • 7. What do you see as the benefits of hosted solutions for smaller publishers? Rick JoyceChief Marketing OfficerPerseus Books Group
  • 8. What are the signs that a Cloud service will work and be easy for a smaller organization (without a big IT department) to Rick Joyce implement?Chief Marketing OfficerPerseus Books Group
  • 9. Is it harder or easier for smaller companies to "integrate" the Cloud or hosted solutions into their overall workflow? Rick JoyceChief Marketing OfficerPerseus Books Group
  • 10. Why do you believe publishers will have to cut their overheads and systems costs in half or more during John Wicker this decade?Publishing Segment HeadGlobal Consulting PracticeTata Consultancy Services
  • 11. Why do you think hosted solutions are so important to this effort? John WickerPublishing Segment HeadGlobal Consulting PracticeTata Consultancy Services
  • 12. How can the publishing industry react to and prepare for these changes? John WickerPublishing Segment HeadGlobal Consulting PracticeTata Consultancy Services
  • 13. What are some of the things publishers need to look for when shopping for cloud services? Ted Hill PresidentTHA Consulting
  • 14. Baruch College New York City July 26, 2012Register today to save $150!www.PublishersLaunch.com