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Publishers of all types and sizes are increasingly turning to cloud-based and software-as-a-service (SaaS) solutions as a cost-effective alternative to traditional publishing technology. Cloud services promise the latest technologies without a large up-front investment. They can help to streamline the complex workings of large publishers, and they can level the playing field by providing new capabilities and scale to smaller players.
This webinar highlights the pros and cons of cloud-based software versus traditional IT solutions and will help you discover if SaaS can meet your publishing needs.
Leading industry consultants Mike Shatzkin and Ted Hill are joined by top publishing service providers and publishers at the forefront of this trend to explore how cloud-based publishing software will impact the future of the publishing industry:
Ken Michaels, COO, Hachette Book Group
Rick Joyce, CMO, Perseus Books Group and Constellation
John Wicker, Publishing Segment Head (Global Consulting Practice), Tata Consultancy Services (TCS)