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Social Media: Making the best use of the new tools
Social Media: Making the best use of the new tools
Social Media: Making the best use of the new tools
Social Media: Making the best use of the new tools
Social Media: Making the best use of the new tools
Social Media: Making the best use of the new tools
Social Media: Making the best use of the new tools
Social Media: Making the best use of the new tools
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Social Media: Making the best use of the new tools

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Social Media: Making the best use of the new tools …

Social Media: Making the best use of the new tools
Presented by: Iris Blasi, Coordinator of Digital Media, Hilsinger Mendelson East

At eBooks for Everyone Else, September 26, NYU

Published in: Technology, Business
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Transcript

  • 1. Social Media
    Making the best use
    of the new tools
    Iris Blasi
    @irisblasi
    iblasi@hmieast.com
  • 2. Assessment
    What do you have?
    What do you want from it?
    What are you going to do with it?
  • 3. Passion
    +
    Purpose
    =
    Professional Use of
    Social Media
  • 4. Your social media suite:
    A website
    A blog
    Personal Facebook profile
    Facebook fan page
    Twitter
    LinkedIn
    Google+
    An Amazon author page
  • To consider:
    Who are peers in your field who are using social media well?
    Who are the thought leaders in your field?
    What are media outlets that may be interested/in a position to cover you?
    Who are individual journalists/bloggers who may be interested/in a position to cover you?
    What are keywords associated with your field?
    Who is your audience?
  • 12. First be interested,
    then be interesting.
  • 13. You are what you tweet.
  • 14. @irisblasiiblasi@hmieast.com

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