Tinkering in the tool shed

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  • 1. Tinkering in the tool shed
  • 2. “ Using tools has been interpreted as a sign of intelligence …” http://rogerdavies.com
  • 3. Tw?#@er Photo by S Baker, published on Flickr Creative Commons Attribution 2.0 Generic licence
  • 4. I would rather be tied up to stakes in the Kalahari Desert, have honey poured over me and red ants eat out my eyes than open a Twitter account  Maureen Dowd, New York Times 21 April 2009
  • 5. Twitter is great for watching uninformed panics unfold live xkcd webcomic http://xkcd.com/574/
  • 6.  
  • 7. How the other half writes: in defence of Twitter bldgblog.blogspot.com
  • 8. Nonna tweets
    • Spark podcast – episode 67 – Feb 2009
    • http://www.cbc.ca/spark
  • 9. Twitter is good for…
    • News & event updates
    • Reminders
    • Alerts
    • Links to external content
    • Learning
    • Word of mouth
    • New friends, connections & networks
  • 10. Information flows through people
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  • 16. Actual real conversations
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  • 30. Council website, March 2009
    • 32,726 visits total
    • Twitter 11 th top referrer (social media 4 th largest referrer group)
  • 31. Australian government web traffic in perspective
    • Websites visited by Australians in July 2008 as a percentage of all tracked websites
    • Google 9.64%
    • Facebook 2.36%
    • All government sites 2.26%
    • Local government 0.15%
    • Source: Hitwise / eGOV AU
  • 32. Mosman Readers mosmanreaders.net
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  • 39. Mosman Readers, April 2009
    • 827 visits
    • 3,000 pageviews
    • 50+ members
    • referrers
      • mosman.nsw.gov.au (97)
      • newsletters.mosman.nsw.gov.au (32)
      • images.google.com (30)
      • twitter.com (28)
  • 40. Cost
    • Ning – USD $30 / month
      • Using our own domain name
      • Turning off Google Ads
    • http:// ning.com
  • 41. Other white label social networks
    • http://grou.ps
    • http://crowdvine.com
    • http://kickapps.com
  • 42. Mosman Eye Or, ‘How to be Paul Hagon without knowing everything Paul Hagon does’
  • 43. ‘ Active listening’
    • What is our community saying?
      • ‘ Continuous consultation’
    • A great opportunity for Library services
      • Package it up and pass it on…
      • Archive it
      • Blog about it
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  • 46. dapper.net
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  • 49. dapper.net
  • 50. Mosman Round Table Greater expectations for online engagement
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  • 53. “ one change is this website”
    • MOSPLAN discussion forum
  • 54. Community Engagement Strategy
    • Championed by Councillors
    • Informed by experience
    • Adopted 7 April 2009
    • Visit mosmanroundtable.net/ces
  • 55. Councillor Workshops
    • Brief intro to social media
    • Blogging: A New Way To Lead DVD
    • Case studies: Councillors using social media
    • Tools to publish, communicate & converse
    • Key considerations
  • 56. a 15 minute documentary about using the internet to engage with communities blogging: a new way to lead civicsurf.org.uk
  • 57. Good topics for staff workshops
    • Working with Creative Commons content
      • Photos
      • Music
    • Easy wins with simple web-based tools
      • IdeaScale.com
      • UserVoice.com
      • twtpoll.com
  • 58. Mosman Library vs Google
  • 59. Mosman Library vs Google
  • 60. Mosman Library vs That Search Engine
  • 61. Goal
    • Increase awareness of the Library’s electronic resources
  • 62. Mosman Library vs The Search Engine
    • 5 rounds, 1 question per round
    • MosLib rep – our electronic resources
    • Google rep – only web search
    • Users vote on best answer (PollDaddy)
    • Online event
    • http://mosmanlibraryblogs.com/challenge
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  • 64. NSW Local Government Web Network
    • Why not join? http://lgwebnetwork.org
    • Conference ‘We believe in community’ 20-21 August 2009
  • 65. thank you Links from this presentation available at http://delicious.com/mosmanlibrary/risg2009 www.mosman.nsw.gov.au [email_address]