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Tinkering in the tool shed
“ Using tools has been interpreted as a sign of intelligence …” http://rogerdavies.com
Tw?#@er Photo by S Baker, published on Flickr Creative Commons Attribution 2.0 Generic licence
I would rather be tied up to stakes in the Kalahari Desert, have honey poured over me and red ants eat out my eyes than op...
Twitter is great for watching uninformed panics unfold live   xkcd webcomic http://xkcd.com/574/
 
How the other half writes: in defence of Twitter bldgblog.blogspot.com
Nonna tweets <ul><li>Spark podcast – episode 67 – Feb 2009 </li></ul><ul><li>http://www.cbc.ca/spark </li></ul>
Twitter is good for… <ul><li>News & event updates </li></ul><ul><li>Reminders </li></ul><ul><li>Alerts </li></ul><ul><li>L...
Information flows through people
 
 
 
 
 
Actual real conversations
 
 
 
 
 
 
 
 
 
 
 
 
 
Council website, March 2009 <ul><li>32,726 visits total </li></ul><ul><li>Twitter 11 th  top referrer  (social media 4 th ...
Australian government web traffic in perspective <ul><li>Websites visited by Australians in July 2008 as a percentage of a...
Mosman Readers mosmanreaders.net
 
 
 
 
 
 
Mosman Readers, April 2009 <ul><li>827 visits </li></ul><ul><li>3,000 pageviews </li></ul><ul><li>50+ members </li></ul><u...
Cost <ul><li>Ning – USD $30 / month </li></ul><ul><ul><li>Using our own domain name </li></ul></ul><ul><ul><li>Turning off...
Other white label social networks <ul><li>http://grou.ps </li></ul><ul><li>http://crowdvine.com </li></ul><ul><li>http://k...
Mosman Eye Or, ‘How to be Paul Hagon without knowing everything Paul Hagon does’
‘ Active listening’ <ul><li>What is our community saying? </li></ul><ul><ul><li>‘ Continuous consultation’ </li></ul></ul>...
 
 
dapper.net
 
 
dapper.net
Mosman Round Table Greater expectations for online engagement
 
 
“ one change is this website” <ul><li>MOSPLAN discussion forum </li></ul>
Community Engagement Strategy <ul><li>Championed by Councillors </li></ul><ul><li>Informed by experience </li></ul><ul><li...
Councillor Workshops <ul><li>Brief intro to social media </li></ul><ul><li>Blogging: A New Way To Lead  DVD </li></ul><ul>...
a 15 minute documentary about using the internet to engage with communities blogging: a new way to lead civicsurf.org.uk
Good topics for staff workshops <ul><li>Working with Creative Commons content </li></ul><ul><ul><li>Photos </li></ul></ul>...
Mosman Library vs Google
Mosman Library vs Google
Mosman Library vs That Search Engine
Goal <ul><li>Increase awareness of the Library’s electronic resources </li></ul>
Mosman Library  vs  The Search Engine <ul><li>5 rounds, 1 question per round </li></ul><ul><li>MosLib rep – our electronic...
 
NSW Local Government Web Network <ul><li>Why not join? http://lgwebnetwork.org </li></ul><ul><li>Conference ‘We believe in...
thank you Links from this presentation available at http://delicious.com/mosmanlibrary/risg2009   www.mosman.nsw.gov.au [e...
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Tinkering in the tool shed

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Transcript of "Tinkering in the tool shed"

  1. 1. Tinkering in the tool shed
  2. 2. “ Using tools has been interpreted as a sign of intelligence …” http://rogerdavies.com
  3. 3. Tw?#@er Photo by S Baker, published on Flickr Creative Commons Attribution 2.0 Generic licence
  4. 4. I would rather be tied up to stakes in the Kalahari Desert, have honey poured over me and red ants eat out my eyes than open a Twitter account  Maureen Dowd, New York Times 21 April 2009
  5. 5. Twitter is great for watching uninformed panics unfold live xkcd webcomic http://xkcd.com/574/
  6. 7. How the other half writes: in defence of Twitter bldgblog.blogspot.com
  7. 8. Nonna tweets <ul><li>Spark podcast – episode 67 – Feb 2009 </li></ul><ul><li>http://www.cbc.ca/spark </li></ul>
  8. 9. Twitter is good for… <ul><li>News & event updates </li></ul><ul><li>Reminders </li></ul><ul><li>Alerts </li></ul><ul><li>Links to external content </li></ul><ul><li>Learning </li></ul><ul><li>Word of mouth </li></ul><ul><li>New friends, connections & networks </li></ul>
  9. 10. Information flows through people
  10. 16. Actual real conversations
  11. 30. Council website, March 2009 <ul><li>32,726 visits total </li></ul><ul><li>Twitter 11 th top referrer (social media 4 th largest referrer group) </li></ul>
  12. 31. Australian government web traffic in perspective <ul><li>Websites visited by Australians in July 2008 as a percentage of all tracked websites </li></ul><ul><li>Google 9.64% </li></ul><ul><li>Facebook 2.36% </li></ul><ul><li>All government sites 2.26% </li></ul><ul><li>Local government 0.15% </li></ul><ul><li>Source: Hitwise / eGOV AU </li></ul>
  13. 32. Mosman Readers mosmanreaders.net
  14. 39. Mosman Readers, April 2009 <ul><li>827 visits </li></ul><ul><li>3,000 pageviews </li></ul><ul><li>50+ members </li></ul><ul><li>referrers </li></ul><ul><ul><li>mosman.nsw.gov.au (97) </li></ul></ul><ul><ul><li>newsletters.mosman.nsw.gov.au (32) </li></ul></ul><ul><ul><li>images.google.com (30) </li></ul></ul><ul><ul><li>twitter.com (28) </li></ul></ul>
  15. 40. Cost <ul><li>Ning – USD $30 / month </li></ul><ul><ul><li>Using our own domain name </li></ul></ul><ul><ul><li>Turning off Google Ads </li></ul></ul><ul><li>http:// ning.com </li></ul>
  16. 41. Other white label social networks <ul><li>http://grou.ps </li></ul><ul><li>http://crowdvine.com </li></ul><ul><li>http://kickapps.com </li></ul>
  17. 42. Mosman Eye Or, ‘How to be Paul Hagon without knowing everything Paul Hagon does’
  18. 43. ‘ Active listening’ <ul><li>What is our community saying? </li></ul><ul><ul><li>‘ Continuous consultation’ </li></ul></ul><ul><li>A great opportunity for Library services </li></ul><ul><ul><li>Package it up and pass it on… </li></ul></ul><ul><ul><li>Archive it </li></ul></ul><ul><ul><li>Blog about it </li></ul></ul>
  19. 46. dapper.net
  20. 49. dapper.net
  21. 50. Mosman Round Table Greater expectations for online engagement
  22. 53. “ one change is this website” <ul><li>MOSPLAN discussion forum </li></ul>
  23. 54. Community Engagement Strategy <ul><li>Championed by Councillors </li></ul><ul><li>Informed by experience </li></ul><ul><li>Adopted 7 April 2009 </li></ul><ul><li>Visit mosmanroundtable.net/ces </li></ul>
  24. 55. Councillor Workshops <ul><li>Brief intro to social media </li></ul><ul><li>Blogging: A New Way To Lead DVD </li></ul><ul><li>Case studies: Councillors using social media </li></ul><ul><li>Tools to publish, communicate & converse </li></ul><ul><li>Key considerations </li></ul>
  25. 56. a 15 minute documentary about using the internet to engage with communities blogging: a new way to lead civicsurf.org.uk
  26. 57. Good topics for staff workshops <ul><li>Working with Creative Commons content </li></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Music </li></ul></ul><ul><li>Easy wins with simple web-based tools </li></ul><ul><ul><li>IdeaScale.com </li></ul></ul><ul><ul><li>UserVoice.com </li></ul></ul><ul><ul><li>twtpoll.com </li></ul></ul>
  27. 58. Mosman Library vs Google
  28. 59. Mosman Library vs Google
  29. 60. Mosman Library vs That Search Engine
  30. 61. Goal <ul><li>Increase awareness of the Library’s electronic resources </li></ul>
  31. 62. Mosman Library vs The Search Engine <ul><li>5 rounds, 1 question per round </li></ul><ul><li>MosLib rep – our electronic resources </li></ul><ul><li>Google rep – only web search </li></ul><ul><li>Users vote on best answer (PollDaddy) </li></ul><ul><li>Online event </li></ul><ul><li>http://mosmanlibraryblogs.com/challenge </li></ul>
  32. 64. NSW Local Government Web Network <ul><li>Why not join? http://lgwebnetwork.org </li></ul><ul><li>Conference ‘We believe in community’ 20-21 August 2009 </li></ul>
  33. 65. thank you Links from this presentation available at http://delicious.com/mosmanlibrary/risg2009 www.mosman.nsw.gov.au [email_address]
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