Tinkering in the tool shed

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Tinkering in the tool shed

  1. 1. Tinkering in the tool shed
  2. 2. “ Using tools has been interpreted as a sign of intelligence …” http://rogerdavies.com
  3. 3. Tw?#@er Photo by S Baker, published on Flickr Creative Commons Attribution 2.0 Generic licence
  4. 4. I would rather be tied up to stakes in the Kalahari Desert, have honey poured over me and red ants eat out my eyes than open a Twitter account  Maureen Dowd, New York Times 21 April 2009
  5. 5. Twitter is great for watching uninformed panics unfold live xkcd webcomic http://xkcd.com/574/
  6. 7. How the other half writes: in defence of Twitter bldgblog.blogspot.com
  7. 8. Nonna tweets <ul><li>Spark podcast – episode 67 – Feb 2009 </li></ul><ul><li>http://www.cbc.ca/spark </li></ul>
  8. 9. Twitter is good for… <ul><li>News & event updates </li></ul><ul><li>Reminders </li></ul><ul><li>Alerts </li></ul><ul><li>Links to external content </li></ul><ul><li>Learning </li></ul><ul><li>Word of mouth </li></ul><ul><li>New friends, connections & networks </li></ul>
  9. 10. Information flows through people
  10. 16. Actual real conversations
  11. 30. Council website, March 2009 <ul><li>32,726 visits total </li></ul><ul><li>Twitter 11 th top referrer (social media 4 th largest referrer group) </li></ul>
  12. 31. Australian government web traffic in perspective <ul><li>Websites visited by Australians in July 2008 as a percentage of all tracked websites </li></ul><ul><li>Google 9.64% </li></ul><ul><li>Facebook 2.36% </li></ul><ul><li>All government sites 2.26% </li></ul><ul><li>Local government 0.15% </li></ul><ul><li>Source: Hitwise / eGOV AU </li></ul>
  13. 32. Mosman Readers mosmanreaders.net
  14. 39. Mosman Readers, April 2009 <ul><li>827 visits </li></ul><ul><li>3,000 pageviews </li></ul><ul><li>50+ members </li></ul><ul><li>referrers </li></ul><ul><ul><li>mosman.nsw.gov.au (97) </li></ul></ul><ul><ul><li>newsletters.mosman.nsw.gov.au (32) </li></ul></ul><ul><ul><li>images.google.com (30) </li></ul></ul><ul><ul><li>twitter.com (28) </li></ul></ul>
  15. 40. Cost <ul><li>Ning – USD $30 / month </li></ul><ul><ul><li>Using our own domain name </li></ul></ul><ul><ul><li>Turning off Google Ads </li></ul></ul><ul><li>http:// ning.com </li></ul>
  16. 41. Other white label social networks <ul><li>http://grou.ps </li></ul><ul><li>http://crowdvine.com </li></ul><ul><li>http://kickapps.com </li></ul>
  17. 42. Mosman Eye Or, ‘How to be Paul Hagon without knowing everything Paul Hagon does’
  18. 43. ‘ Active listening’ <ul><li>What is our community saying? </li></ul><ul><ul><li>‘ Continuous consultation’ </li></ul></ul><ul><li>A great opportunity for Library services </li></ul><ul><ul><li>Package it up and pass it on… </li></ul></ul><ul><ul><li>Archive it </li></ul></ul><ul><ul><li>Blog about it </li></ul></ul>
  19. 46. dapper.net
  20. 49. dapper.net
  21. 50. Mosman Round Table Greater expectations for online engagement
  22. 53. “ one change is this website” <ul><li>MOSPLAN discussion forum </li></ul>
  23. 54. Community Engagement Strategy <ul><li>Championed by Councillors </li></ul><ul><li>Informed by experience </li></ul><ul><li>Adopted 7 April 2009 </li></ul><ul><li>Visit mosmanroundtable.net/ces </li></ul>
  24. 55. Councillor Workshops <ul><li>Brief intro to social media </li></ul><ul><li>Blogging: A New Way To Lead DVD </li></ul><ul><li>Case studies: Councillors using social media </li></ul><ul><li>Tools to publish, communicate & converse </li></ul><ul><li>Key considerations </li></ul>
  25. 56. a 15 minute documentary about using the internet to engage with communities blogging: a new way to lead civicsurf.org.uk
  26. 57. Good topics for staff workshops <ul><li>Working with Creative Commons content </li></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Music </li></ul></ul><ul><li>Easy wins with simple web-based tools </li></ul><ul><ul><li>IdeaScale.com </li></ul></ul><ul><ul><li>UserVoice.com </li></ul></ul><ul><ul><li>twtpoll.com </li></ul></ul>
  27. 58. Mosman Library vs Google
  28. 59. Mosman Library vs Google
  29. 60. Mosman Library vs That Search Engine
  30. 61. Goal <ul><li>Increase awareness of the Library’s electronic resources </li></ul>
  31. 62. Mosman Library vs The Search Engine <ul><li>5 rounds, 1 question per round </li></ul><ul><li>MosLib rep – our electronic resources </li></ul><ul><li>Google rep – only web search </li></ul><ul><li>Users vote on best answer (PollDaddy) </li></ul><ul><li>Online event </li></ul><ul><li>http://mosmanlibraryblogs.com/challenge </li></ul>
  32. 64. NSW Local Government Web Network <ul><li>Why not join? http://lgwebnetwork.org </li></ul><ul><li>Conference ‘We believe in community’ 20-21 August 2009 </li></ul>
  33. 65. thank you Links from this presentation available at http://delicious.com/mosmanlibrary/risg2009 www.mosman.nsw.gov.au [email_address]

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