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Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
Social Media 101
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Social Media 101

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The Public Libraries of Singapore is on social media! Here are some tips on how we manage our various channels. …

The Public Libraries of Singapore is on social media! Here are some tips on how we manage our various channels.

- for IFLA Poster Session 2013

Published in: Technology, Business
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Transcript

  • 1. 3 EASY WAYS TO LOVE YOUR LIBRARY Social Media 101
  • 2. TIPS & POINTS TO CONSIDER
  • 3. • Know your target audience and determine the appropriate social media platform e.g. We chose Twitter to target the Youths (18-35 years old) demographic and connect with them • Decide what tone and personality your page should adopt – It should be friendly, not officious, yet professional – Do not use short forms e.g. ‘coz’, ‘wat’, ‘btw’ – Always spell check! TIPS & POINTS TO CONSIDER
  • 4. • Explore other sites and try out different ways of presenting content that might catch even more attention – Internet memes – Check out what other libraries worldwide have on their Facebook pages – Use photos/videos to make the content more engaging TIPS & POINTS TO CONSIDER
  • 5. • Check out mobile applications that will help you manage your page when you are on the go • Some of the applications our librarians are using: – Pages Manager to manage Facebook pages To create attractive images – Line Camera – FotoRus – Pixlromatic & Whitagram for Instagram – Phonto to add text to your photos TIPS & POINTS TO CONSIDER
  • 6. • Roster librarians to monitor and manage the platforms – Decide on the minimum number of posts per week – Conduct online scans for mentions of your library • Decide how feedback should be handled – Determine the response time – Negative comments about the library should not be deleted unless they are inflammatory or inappropriate TIPS & POINTS TO CONSIDER
  • 7. • Create an online forum to share best practices or discuss difficult issues – Should include Page Administrators, Library Managers – Consider having a Customer Care/Corporate Communications representative in this online group to provide quick support TIPS & POINTS TO CONSIDER
  • 8. USEFUL TOOLS FOR SOCIAL MEDIA Facebook Insights • To assess what content resonates with our fans e.g. posts that invoke memories/nostalgia, behind-the-scenes or meet our staff posts, and to post more of such content to create more virality • Helps us to analyse whether our promotions are effective by monitoring the number of ‘likes’ and engagements received during that period • Helps us to understand the demographics of our fans (gender, age, countries)
  • 9. GENERATING CONTENT PROGRAMMES COLLECTIONS FUN BITES
  • 10. Programmes: Facebook Highlights include: • Post-Programme Photos • Event Calendars • Sneak-Peeks • Publicity Posters • Special Celebrations e.g. Branch Anniversary
  • 11. Highlights include: • Unique Branch Programmes • Launch of New Services • Re-tweets from Partners • Post-Programme Photos • Library News Programmes: Twitter/Instagram
  • 12. Collections: Facebook Highlights include: • Staff’s Picks • New Arrivals • Thematic Collection • Book Displays • “Did You Know” quirky facts from books
  • 13. Collections: Twitter/Instagram Highlights include: • Librarian’s Reviews • Interesting Book Displays • Monthly Twitter #read Theme • Books related to current affairs
  • 14. Fun Bites: Facebook Highlights Include: • Staff Profiles • Creative FaceBook cover photo • Memes • Shared posts from other affiliated organisations
  • 15. Fun Bites: Twitter/Instagram Highlights Include: • Memes • “Live” Reporting at external events • #petswithbooks series • Spine Poetry • Sneak-Peeks
  • 16. PROMOTING YOUR CHANNELS
  • 17. Marketing Channels Promotion within the library • Put up posters at strategic locations • Promote the page to an audience after an event/programme • Set up a laptop booth during programmes for people to browse your page and encourage them to [Like] the page to get further updates Promotion outside the library • Promote the page to your audience at events outside the library • Set up a laptop booth • Give out brochures with QR code links to your Facebook page • Include your social media channels in your email signature Collaborations with partners • Invite partners to share our posts on their own Facebook pages • Connect and retweet relevant posts on Twitter and Instagram
  • 18. Connect with us! Public Libraries Singapore – Social Media Channels 24 Branch Facebook Pages http://www.pl.sg/page/PLAnnouncements&newsLocation= PL#3-easy-ways-to-like-my-library Twitter: http://www.twitter.com/PublicLibrarySG Instagram: http://www.instagram.com/PublicLibrarySG
  • 19. For more information on our Social Media initiatives, please contact: Jillian Lim, Assistant Director, Public Libraries Singapore (Jillian_LIM@nlb.gov.sg) Averil Tan, Associate Librarian, Public Libraries Singapore (Averil_TAN@nlb.gov.sg) Lynn Koh, Librarian, Public Libraries Singapore (Lynn_KOH@nlb.gov.sg)

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