Goal Setting & PerformanceMeasurement Workshop Office of Budget Evaluation & Development
OverviewIntroducing the processUnderstanding citywide goalsSetting department goalsEstablishing division objectivesMeasuring performance
Why do this?Communicate alignment of staff actions & plans with expressed interests of elected leadersProvide focus to achieve results
Introducing the process Citywide Goals (Council & Staff) Department Goals Division Performance Objectives Measures
Citywide GoalsSet by Mayor & CouncilTracked by City ManagerReflect strategic priorities of our elected officials
Department GoalsSet by DepartmentsTied to Citywide GoalsProvide foundation for Division Objectives
Division ObjectivesSet by DivisionsApproved by Department HeadTied to Department and/or Citywide GoalsProvide basis for performance measures
Performance MeasuresQuantified metricEmphasis areas Outcome EfficiencyTied to division objectiveReported annually
What are the Citywide Goals?Established by Council in 2011City Manager reports regularly in regards to status, ongoing activities, accomplishmentsReflect expressed strategic interests of elected officials
PreambleThe Rocky Mount Mayor and City Councilare committed to:•Providing good government•Improving the quality of life in ourcommunity•Ensuring a safe community•Providing opportunities and businessdevelopment•Promoting Social Justice•Being good stewards of the environment•Promoting Community EconomicDevelopment
Citywide GoalsContinue to expand the use of allcommunication outlets including the WorldWide Web and social media:•To improve the frequency, and accuracy ofCity communications with the Rocky Mountcommunity and the Twin County Region.•By launching and maintaining a positiveimage campaign.
Citywide GoalsUpdate the City’s Personnel Policy to:•Ensure fairness and to value diversity inhiring and promotion.•Encourage succession planning.•Promote human capital development.•Provide for career ladders in everydepartment; and•Promote employee understanding ofexpectations and appropriate grievanceand appeal channels.
Citywide GoalsReinvent and transform the citygovernment’s organizational culture:•To encourage and reward creativeproblem-solving, innovation, and risk-taking; and•To improve the economy, efficiency,effectiveness and the equity of cityservices. This includes customer servicepolicies, employee training, and evaluatingimpact on citizen satisfaction with cityservices.
Citywide GoalsBuild relationships between the CityCouncil and faith-based organizations,churches, and clergy to address humandevelopment.Develop strategies to engage and recruityoung adults.Build stakeholder support for regionalcollaboration and launch a strategicplanning process for Rocky Mount and theTwin County region.
Citywide GoalsCreate greater internet accessopportunities, particularly in key areassuch as downtown.Create a greater critical mass in theCentral City by:•Creating more housing opportunities in thedowntown area; and•Creating housing opportunities that appealto young adults.
City Staff Values(Goals)Excellent public serviceExcellent customer serviceInnovation
Goal SettingWhat is your purpose?What do you expect to achieve?What motivates improvement?What are you trying to accomplish?How can you advance Citywide goals?How do you meet/exceed expectations and standards?
Department GoalsProject significant accomplishmentsInclude some degree of difficultyReflect internal mission/visionIncorporate, align with Citywide goals (Council & Staff)Provide foundation for division-level objectives
Division ObjectivesStatements of expectations, desired achievementAlign with department goalsSpecific, enable effective, quantitative measurementAgree with overall, Citywide philosophy (goals & values)
Performance MeasuresEnable tracking of goal/objective achievement (alignment)Facilitate accountabilityCommunicate operations to elected officialsSet stage for enabling ongoing evaluation & improvement
Performance MeasuresDeveloped & tracked at delegated level (supervisory, operations)Potential to positively-influence decision-making from the “bottom- up”
PM ComponentsIdentify the measure• Quantifiable• Describes specific service dimension• Staff able to acquire, review and analyze data (metric) on a regular (annual, quarterly, monthly) basis
PM ComponentsCategories of measures (preferred)• Efficiencies: relationship between inputs & outputs –Cost ($) per preventative maintenance –# days to process building plans –Weekly meters read per reader
PM ComponentsCategories of measures (preferred)• Outcomes: provide feedback on service quality –% of inspections completed within 3 business days of request –% of Fire Department calls responded to within 3 minutes
PM ComponentsCategories of measures (less preferable)• Inputs: amount of resources used• Outputs: workload, amount of service provided
Practice1. Identify Citywide goal Excellent customer service2. Draft Department goal (Planning)Establish and maintain a culture of service that exceeds citizen expectations
Practice3. Draft Division objective (Inspections)Staff will complete inspections within 3 days of customer request4. Assign Performance measure% inspections completed within 3 days of customer request
Next StepsLook at prior budget goals, objectives & measuresReview Citywide GoalsDiscuss department & division strategyDiscover performance measures