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May, 2009
2
3
Features
 Consumer Data
    ◦   Genre Breakouts
    ◦   Demographic Profiles
    ◦   Channel Breakdowns
    ◦   Purchase ...
   2008 Annual Report - Key Findings –
    ◦ Jim Milliot – Publisher’s Weekly

   Consumer Snapshot – Focus on Digital B...
Jim Milliot –
Senior
  Editor, Publishers
  Weekly




                       6
Kelly Gallagher –
  Vice
 President, Publish
 er Services
  Bowker




                      7
Sales by the numbers…

          23%
        Total Internet
        Channel Sales

            #1
         Sales Channel
 ...
E-Book Sales…

          1.5%
     2008 % E-Book Sales


          2.5%
   Q1 2009 % of E-Book Sales

                    ...
E-Book Sales…

          60%
    Growth rate of E-Book
      sales in Q1 2009

          183%
     Growth rate of E-Book
 ...
Online vs. Print Influencers…

               19%
    Those who say Internet ‘promotion’
        prompted their purchase

...
Print vs. Digital Activities of Book

                49%
Buyers…


     % of buyers reading print
       news at least we...
Print vs. Digital Activities of Book

                38%
Buyers…


    % of buyers reading online
       news at least we...
Print vs. Digital Activities of Book
Buyers…
                     79%
     % of buyers read a print book last month

     ...
Leisure time…

          15 ½
       Hours spent per
        week online

                #1
         Leisure Activity
   ...
Social Network Activities of Book
Buyers…
                    59%
     % of buyers subscribe to a social network

        ...
Social Network Activities of Book Buyers –
Male vs. Female…

                    58%
          % of Facebook users are fem...
Online Leisure Activities of Book Buyers –

                      74%
   % of book buyers randomly surf the web each week
...
Online Leisure Activities of Book Buyers –

                     85%
   % of book buyers weekly send and receive e-mail

 ...
David Taylor –
 President,
 Lightning Source




                    22
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

Taylor & Francis: Books Never Go Out of Print

 POD allows T&F to economically keep valuable
backlist in print and recapt...







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
















Place your
order today
and receive a
20% discount!




                31
Twitter: @BookBuyrInsight
www.bookconsumer.com

Email: PubTrackInfo@bowker.com
State of the US Book Buying Consumer BEA 2009
State of the US Book Buying Consumer BEA 2009
State of the US Book Buying Consumer BEA 2009
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State of the US Book Buying Consumer BEA 2009

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Who is today’s book consumer and what drives their decisions to buy books? Using information from the 2008 US Book Consumer Demographics & Buying Behaviors Annual Report co-Published by Bowker PubTrack and Publishers Weekly, this presentation provides you an understanding of the book consumer as well as insight into the growing appetite for print on demand and e-Books.

Presenters:
Kelly Gallagher - Vice President - Publisher Services, Bowker
Jim Milliot – Senior Editor, Publishers Weekly
David Taylor –President, Lightning Source

Published in: Education, Technology, Business
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Transcript of "State of the US Book Buying Consumer BEA 2009"

  1. 1. May, 2009
  2. 2. 2
  3. 3. 3
  4. 4. Features  Consumer Data ◦ Genre Breakouts ◦ Demographic Profiles ◦ Channel Breakdowns ◦ Purchase Dynamics ◦ Book Binding and e-Book Breakouts  Book Industry Production Numbers ◦ Four Year Trends ◦ Categorized by Major Categories ◦ Title Count and Year-Over- Year % Changes 4
  5. 5.  2008 Annual Report - Key Findings – ◦ Jim Milliot – Publisher’s Weekly  Consumer Snapshot – Focus on Digital Behaviors ◦ Kelly Gallagher – Bowker  2008 Book Production – Focus on Print on Demand ◦ David Taylor – Lightning Source  Q & A / Wrap-up 5
  6. 6. Jim Milliot – Senior Editor, Publishers Weekly 6
  7. 7. Kelly Gallagher – Vice President, Publish er Services Bowker 7
  8. 8. Sales by the numbers… 23% Total Internet Channel Sales #1 Sales Channel 10
  9. 9. E-Book Sales… 1.5% 2008 % E-Book Sales 2.5% Q1 2009 % of E-Book Sales 11
  10. 10. E-Book Sales… 60% Growth rate of E-Book sales in Q1 2009 183% Growth rate of E-Book sales to buyers over 50 12
  11. 11. Online vs. Print Influencers… 19% Those who say Internet ‘promotion’ prompted their purchase 12% Those who say print ‘promotion’ prompted their purchase 13
  12. 12. Print vs. Digital Activities of Book 49% Buyers… % of buyers reading print news at least weekly 51% % of buyers aged 35 – 49 reading print news at least weekly 14
  13. 13. Print vs. Digital Activities of Book 38% Buyers… % of buyers reading online news at least weekly 41% % of buyers aged 35 – 49 reading online news at least weekly 15
  14. 14. Print vs. Digital Activities of Book Buyers… 79% % of buyers read a print book last month 13% % of buyers listened to an audio book last month 12% % of buyers reading an E-Book last month 6% % of buyers reading an E-Book on a mobile device last month 16
  15. 15. Leisure time… 15 ½ Hours spent per week online #1 Leisure Activity 17
  16. 16. Social Network Activities of Book Buyers… 59% % of buyers subscribe to a social network 44% % of buyers who subscribe are Facebook users 10% % of buyers are Twitter users 15% % of buyers aged over 65 subscribe to either Facebook, MySpace or Twitter 18
  17. 17. Social Network Activities of Book Buyers – Male vs. Female… 58% % of Facebook users are female 54% % of Twitter users are female 60% % of LinkedIn users are male 19
  18. 18. Online Leisure Activities of Book Buyers – 74% % of book buyers randomly surf the web each week 78% % of book buyers with HH income >$100,000 randomly surf the web each week 55% % of book buyers play online games at least once a month 44% % of book buyers aged over 65 play online games at least once a month 20
  19. 19. Online Leisure Activities of Book Buyers – 85% % of book buyers weekly send and receive e-mail 80% % of book buyers aged 13 – 17 who weekly send and receive email 90% % of book buyers earning >$150,00 who weekly send and receive email 21
  20. 20. David Taylor – President, Lightning Source 22
  21. 21.   
  22. 22.   
  23. 23. Taylor & Francis: Books Never Go Out of Print  POD allows T&F to economically keep valuable backlist in print and recapture lost revenue  Titles with annual sales of approximately 100 re placed into POD  T&F enjoyed 5% POD revenue growth in the UK and 282% respectively in the US (2007/2008)  POD represents 25% of Taylor & Francis’ overall book revenue
  24. 24.     
  25. 25.   
  26. 26.     
  27. 27.      
  28. 28. Place your order today and receive a 20% discount! 31
  29. 29. Twitter: @BookBuyrInsight www.bookconsumer.com Email: PubTrackInfo@bowker.com

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