May, 2009

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Features
 Consumer Data
◦ Genre Breakouts
◦ Demographic Profiles
◦ Channel Breakdowns
◦ Purchase Dynamics
◦ Book Binding and e-Book
Breakouts
 Book Industry Production
Numbers
◦ Four Year Trends
◦ Categorized by Major
Categories
◦ Title Count and Year-Over-
Year % Changes
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 2008 Annual Report - Key Findings –
◦ Jim Milliot – Publisher’s Weekly
 Consumer Snapshot – Focus on Digital Behaviors
◦ Kelly Gallagher – Bowker
 2008 Book Production – Focus on Print on Demand
◦ David Taylor – Lightning Source
 Q & A / Wrap-up
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Jim Milliot –
Senior
Editor, Publishers
Weekly
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Kelly Gallagher –
Vice
President, Publish
er Services
Bowker
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Sales by the numbers…
23%
Total Internet
Channel Sales
#1
Sales Channel
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E-Book Sales…
1.5%
2008 % E-Book Sales
2.5%
Q1 2009 % of E-Book Sales
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E-Book Sales…
60%
Growth rate of E-Book
sales in Q1 2009
183%
Growth rate of E-Book
sales to buyers over 50
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Online vs. Print Influencers…
19%
Those who say Internet ‘promotion’
prompted their purchase
12%
Those who say print ‘promotion’
prompted their purchase
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Print vs. Digital Activities of Book
49%
Buyers…
% of buyers reading print
news at least weekly
51%
% of buyers aged 35 – 49
reading print news at least
weekly 14

Print vs. Digital Activities of Book
38%
Buyers…
% of buyers reading online
news at least weekly
41%
% of buyers aged 35 – 49
reading online news at
least weekly 15

Print vs. Digital Activities of Book
Buyers…
79%
% of buyers read a print book last month
13%
% of buyers listened to an audio book last month
12%
% of buyers reading an E-Book last month
6%
% of buyers reading an E-Book on a mobile
device last month
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Leisure time…
15 ½
Hours spent per
week online
#1
Leisure Activity
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Social Network Activities of Book
Buyers…
59%
% of buyers subscribe to a social network
44%
% of buyers who subscribe are Facebook users
10%
% of buyers are Twitter users
15%
% of buyers aged over 65 subscribe to either
Facebook, MySpace or Twitter
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Social Network Activities of Book Buyers –
Male vs. Female…
58%
% of Facebook users are female
54%
% of Twitter users are female
60%
% of LinkedIn users are male
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Online Leisure Activities of Book Buyers –
74%
% of book buyers randomly surf the web each week
78%
% of book buyers with HH income >$100,000 randomly
surf the web each week
55%
% of book buyers play online games at least once a month
44%
% of book buyers aged over 65 play online
games at least once a month
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Online Leisure Activities of Book Buyers –
85%
% of book buyers weekly send and receive e-mail
80%
% of book buyers aged 13 – 17 who weekly send and
receive email
90%
% of book buyers earning >$150,00 who weekly send and
receive email
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David Taylor –
President,
Lightning Source
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Taylor & Francis: Books Never Go Out of Print
 POD allows T&F to economically keep valuable
backlist in print and recapture lost revenue
 Titles with annual sales of approximately 100
re placed into POD
 T&F enjoyed 5% POD revenue growth in the UK
and 282% respectively in the US (2007/2008)
 POD represents 25% of Taylor & Francis’ overall
book revenue

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Place your
order today
and receive a
20% discount!
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Twitter: @BookBuyrInsight
www.bookconsumer.com
Email: PubTrackInfo@bowker.com