Pub Track Consumer Data Crunch BEA2009
by Nielsen Market Research on Jun 02, 2009
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Data Crunch: Books and Their Competition for Leisure Time Attention - How do They Stack Up? ...
Data Crunch: Books and Their Competition for Leisure Time Attention - How do They Stack Up?
Curl with a good book lately? Competing for the time and attention of today's consumer is an ever increasing challenge in a world gone mad with ever increasing audio, video, gaming and gadget options. This session provides insights on consumer media use and book reading and purchase trends from the recently published 2008 Bowker Consumer and Book Production Annual.
James Howitt - Publisher Services, Bowker
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