Childen's Book Consumer in the Digital Age
by Nielsen Market Research on Mar 04, 2011
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It’s a very important time to be paying attention to children’s books. Today’s children’s book market is a bright spot in a quickly evolving market—offering comparative stability in format ...
It’s a very important time to be paying attention to children’s books. Today’s children’s book market is a bright spot in a quickly evolving market—offering comparative stability in format and sales
even as the industry grapples with the future. Even in a down economy, adults still invest in quality children’s books.
But will this be true in five years from now? Ten? What place will books and reading have in an increasingly technological future? By looking at the children’s market now, perhaps we can understand what the future holds for the rest of the industry. After all, the attitudes of future book consumers are being formed right now—in the children’s market.
The Children’s Book Consumer in the Digital Age is the first ever deep-dive study of children’s book consumers. It asked
more than 75 questions to 1,500 consumers in three groups: adults who bought a book for 0-6, adults who bought a book for 7-12, and teens living in a household where books have been
This presentation shares the results form the survey which covered a wide range of questions about attitudes, behavior, and awareness. The results were startling, and have a lot to say about the future of books and reading.
As the publishing industry has been looking for a crystal ball to help see the future—we’re happy to report that we just found one.
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