Turning Your Ad Operations Into
A Revenue Center
Rob Beeler, VP of Content & Media, AdMonsters

The only professional
association exclusively
dedicated to online
advertising operations and
technology

What we do
Publisher Forum Leadership Forum
Network Operations Forum
AdOps 360 Webcasts
Blog Series
Training Consulting
Hundreds of companies
p
Over a thousand members
We Live and Breathe Ad Operations

True or False:
Ad Operations has always been
about Revenue.
True, but…
True but

Putting the Pieces Together

Being Heard

Revenue Nowhere to be Found
• Revenue hard to find
Revenue hard to find
• Complexity Everywhere
Complexity E
C l it Everywhere
h

Ad Operations Emerges
Ad Operations Emerges
Sales & BD
S l & BD Finance
Fi
Ad Ops
p
Editorial Technology

“I’m giving it all
Im
she’s got”
h ’ g t”
is no longer
good enough

Don t
Don't apply the
Peter Principle to
Ad Operations

Take Ownership of Your Inventory
Premium Inventory Product Innovation
P d tI ti
“Middle Tier” The New Frontier
Remnant Network Optimization

B.Y.O.B.
B YO B
Build
B ild
Your
Own
Business

B.Y.O.B.
B YO B
• Make relationships that build your
business
• Learn from your partners
• Innovation isn’t a part time job

B.Y.O.B.
B YO B
• Data is where it’s at
• Make Ad Operations your source
for rational information

Ad Ops = Revenue Center
The Right People
+
The Right Level of R
Th Ri ht L l f Responsibility
ibilit
+
The Right Amount of Resources
=
Revenue

THANKS!
• Robert Beeler VP of Content & Media
Beeler,
• rob@admonsters.org
• http://www.twitter.com/admonsters
• http://www.admonsters.com