Ad Revenue 2009 Ad Operations Into Revenue Center

Turning Your Ad Operations Into A Revenue Center Rob Beeler, VP of Content & Media, AdMonsters

The only professional association exclusively dedicated to online advertising operations and technology

What we do Publisher Forum Leadership Forum Network Operations Forum AdOps 360 Webcasts Blog Series Training Consulting Hundreds of companies p Over a thousand members We Live and Breathe Ad Operations

True or False: Ad Operations has always been about Revenue. True, but… True but

Putting the Pieces Together

Being Heard

Revenue Nowhere to be Found • Revenue hard to find Revenue hard to find • Complexity Everywhere Complexity E C l it Everywhere h

Ad Operations Emerges Ad Operations Emerges Sales & BD S l & BD Finance Fi Ad Ops p Editorial Technology

“I’m giving it all Im she’s got” h ’ g t” is no longer good enough

Don t Don't apply the Peter Principle to Ad Operations

Take Ownership of Your Inventory Premium Inventory Product Innovation P d tI ti “Middle Tier” The New Frontier Remnant Network Optimization

B.Y.O.B. B YO B Build B ild Your Own Business

B.Y.O.B. B YO B • Make relationships that build your business • Learn from your partners • Innovation isn’t a part time job

B.Y.O.B. B YO B • Data is where it’s at • Make Ad Operations your source for rational information

Ad Ops = Revenue Center The Right People + The Right Level of R Th Ri ht L l f Responsibility ibilit + The Right Amount of Resources = Revenue

THANKS! • Robert Beeler VP of Content & Media Beeler, • rob@admonsters.org • http://www.twitter.com/admonsters • http://www.admonsters.com

Ad Revenue 2009 Ad Operations Into Revenue Center

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Ad Revenue 2009 Ad Operations Into Revenue Center Presentation Transcript